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BCS Level 3 Digital Marketer Marketing Principles Flashcards | StudBud
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BCS Level 3 Digital Marketer Marketing Principles
BCS Level 3 Digital Marketer Marketing Principles
25 terms
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StudBud Administration
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A #BCS Level 3 Diploma in #DigitalMarketing
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
What is the MOST important reason to review the client brief when work has been completed?
To agree the key deliverables and milestones
To review the development wireframe
To ensure all work has been logged
To ensure that all client requirements have been met
2
Which of the following factors does a psychographic market segmentation strategy give consideration to?
Attitudes, age and interests
Values, attitudes and age
Value, interests and attitudes
Values, age and interests
3
What is a copywriter responsible for?
Creating all types of online content
Managing the wider team in all things creative
Creating written content in the voice of the brand
Managing the results of a campaign
4
The main benefit of adding relevant, in-depth articles to a website is...
to show how the website compares to others
to create a place for business information to be found
to allow customers to see what you are interested in
to demonstrate knowledge and keep the website current
5
Which BEST describes why it is important for different functions of a business to share digital marketing data?
Digital marketing specialists do not understand other business functions
Digital and social media marketing effects are optimised
Each function has its own activities requiring its own data
Only certain functions will have digital marketing skills
6
Which best describes the Promotion component of the digital marketing mix?
The value proposition added to products and services
Types of advertising channels used in a campaign
Types of product or service discounts offered online
Techniques to raise awareness of products and services
7
Which type of content encourages engagement during a campaign?
Individual tweets
Short content posts
Old articles/blogs
Interactive quizzes
8
Which of the following is the correct definition of real-time data?
Information that is delivered immediately after collection
Information that is based on social media listening
The process of analysing data gathered from all sources
Information gathered from customers on mobile devices
9
Which of the following is MOST LIKELY to negatively impact a company’s reputation?
Encouraging external parties to publish brand references
Constant interaction with customers on social media
Failing to monitor online digital conversations adequately
Failing to meet stakeholder and customer expectations
10
Which cannot be described as a channel for client acquisition?
Email
Social media
Target audience
Website
11
'A website visitor becoming a paid customer' describes which phase of the customer lifecycle?
Conversion
Reach
Retention
Acquisition
12
Which best helps to align different audiences to different digital marketing strategies & tactics?
Segmentation of Customers
Customer communications strategy
Social media listening
Development of content
13
Which best defines the Place component of the digital marketing mix?
The page on a website where a customer is directed to
The physical locations where a business is located
The channels chosen to advertise your products and services
The physical locations of the target audience
14
When creating a digital marketing campaign, which is the most important to identify?
Marketing channels
Sales channels
Market competition
Target audience
15
Adding a blog to a website is usually done to increase?
The number of people visiting the website
An internal communication plan
Keywords, which help improve the SEO
The number of pages on website
16
Why should a digital marketing team work cohesively?
To produce a campaign where anyone can create what they want
To create a culture where no single person is blamed
To allow everyone to try different roles during campaigns
To ensure a coordinate approach to all aspects of the campaign
17
In a DM team, who is MOST likely to be responsible for the content planning and delivery using tools like Hootsuite?
Social media manager
Content manager
Web developer
Marketing manager
18
What is NOT a market segmentation strategy?
Geographic
Psychographic
Atmospheric
Demographic
19
Relationship marketing concentrates on which of the following?
Individual sales
The building of customer loyalty
The acquisition of customers
Sales through partners
20
Which of the following is NOT likely to influence communication adopted in digital marketing?
Geographic segment
Target audience
Channel used
Product or service
21
Which of the following is NOT an aspect of the customer lifecycle?
Conversion
Research
Acquisition
Reach
22
What is a good reason to create a campaign which focuses on customer retention?
To demonstrate to potential customers that the company cares
To increase the lifetime value of a customer
To create more content to use online
To contact all individuals whose contact details are on file
23
What is the key benefit of relationship marketing?
Makes it easier to manage customers
Provides opportunities for cross-selling
Provides focus for generating new business
Less management needed for existing customers
24
What content type is known to have the highest level of engagement?
Emojis and SMS language
Text posts with 1000+ words
Posts that include 10 or more hashtags
Videos and images
25
In the stages of the product lifecycle, where is a 'product extension' likely to occur?
Decline
Maturity
Growth
Launch
