Chew on This, Intro thru Ch. 2

Early on, McDonald's marketing strategy was to appeal to

Ray Kroc became partners with the McDonald's brothers. Ray Kroc's job was to

The man who invented the hamburger started out selling THESE and putting them between bread

According to the authors, why doesn't McDonalds pay their workers more?

The Speedee Service System used

A group of workers who join together for improved working conditions and better wages is

Fast food workers don't gain valuable cooking skills because

Foods like cookies, bacon, cheese dip, and hot dogs that have been changed chemically or mechanically are examples of

The McDonald Bros. made lots of money but soon got tired of customers breaking their dishes and teenagers everywhere so

In Ch. 2, "The Youngster Business," the authors claim that McDonald's manipulates young people through their use of

Pleading, persistent, forceful, and sugar-coated are types of _________ that marketers have identified children use.

The McDonald Brothers opened their first restaurant in this state:

The fast food industry repeatedly works again laws that would

The authors emphasize that many of the founders of popular fast food restaurants were

When an established restaurant allows other business owners to open the same restaurant with their own money it is a

Since most families now owned cars, a new type of restaurant was born. They were called

Ray Kroc and his franchising plan made THIS an important quality in ALL of the McDonalds restaurants across the country:

The fast food industry took off partly because of the popularity of

Marketing researchers have found that children can often recognize company logos, like the golden arches, before

The author's claim that McDonald's isn't a positive work experience