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Entrepreneurship Terminology 2 Flashcards | StudBud

Explore/Entrepreneurship Terminology 2

Entrepreneurship Terminology 2

10 terms·StudBud Administration·6 plays

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Questions 10

Answers

1
Internal services are provided by a business to
Customers
Competitors
Employees
Suppliers
2
Guerilla marketing is a type of
Unconventional marketing
Digital marketing
Traditional marketing
Personal selling
3
Brand personality is
The legal protection for a brand
The emotional and psychological associations with a brand
The physical appearance of a brand
The target market for a brand
4
Intensive distribution is typically used for
Convenience goods
High-end luxury products
Specialty products
Industrial products
5
Supply chain intermediaries include
Wholesalers, distributors, and retailers
Retailers, consumers, and suppliers
Suppliers, producers, and distributors
Manufacturers, retailers, and consumers
6
Product mix refers to
The total number of products a company offers
The marketing strategy for a specific product.
The process of developing new products.
The variety of products within a single product line
7
Product line width refers to
The consistency of products within a product line
The total number of products within a product line.
The number of different product lines a company offers.
The variations of a product within a product line
8
Product line depth refers to
The variations of a product within a product line
The number of different product lines a company offers.
The total number of products within a product line
The consistency of products within a product line
9
Exclusive distribution is typically used for
Convenience goods
Convenience goods
High-end luxury products
Industrial products
10
Promotional channels include
Distribution, customer service, and marketing research
Target market, segmentation, and positioning
Advertising, public relations, sales promotions
Product development, pricing, promotion, and place