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Edexcel A Level Y12 AS Business Theme 1 - Marketing and People Flashcards | StudBud
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Edexcel A Level Y12 AS Business Theme 1 - Marketing and People
Edexcel A Level Y12 AS Business Theme 1 - Marketing and People
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Theme 1 revision #alevelbusiness
Flashcards
45 cards
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Questions
45
Answers
1
If Company A drops the price of a phone 25% and sales increase by 50%. PED is...
-2
-0.5
0.5
2
2
An extension strategy...
Is a way of making something bigger
Makes no changes to the marketing mix
Helps to get rid of old stock
Is a way of extending the life cycle of a product
3
Uncertainty is...
Unlikely to cause problems
Predictable
Is caused by internal factors
Unpredictable and uncontrollable
4
Research that is based on numerical data is....
Qualitative
Secondary
Primary
Quantitative
5
The correct definition of Income Elasticity is...
responsiveness of demand to a change in income
How income changes when products go up in price
how prices change when demand changes
responsiveness of demand to change in price
6
Which of the following structures suits a small business
no structure
matrix
hierarchy
flat
7
What are the first and last sections of the product life cycle?
introduction and maturity
growth and maturity
Introduction and decline
Development and decline
8
A distribution channel shows...
Which shops sell more
Where the item is sold in a shop
How the product gets from producer to customer
How many items you need to order
9
Which one of the following is NOT part of the design mix?
functionality
aesthetics
cost
marketing
10
The diagram below shows...
The chain of production
Stages of production
The product life cycle
The economic cycle
11
In a tall organizational structure which of the following is likely...
broad span of control, slow decision making, slow comms
narrow span of control, quick decision making, quick comms
broad span of control, quick decision making, quick comms
narrow span of control, slower decision making, slow comms
12
A product with a low market share in a high growth market would be defined as
problem child
rising star
dog
cash cow
13
Which of these is
not
a part of the Boston Matrix
Star
Cash Cow
Cat
Problem Child
14
If a good has income elasticity of >1 it means that it is
income elastic
normal
inferior
income inelastic
15
Making all decisions, but caring about the welfare of your staff is an example of....
paternalistic leadership
laissez faire leadership
democratic leadership
autocratic leadership
16
The correct formula for price elasticity of demand is...
% change in quantity demanded / % change in price x 100
% change in price / % change in quantity demanded x 100
quantity demanded / price x 100
% change in quantity demanded / price x 100
17
USP stands for...
Under Selling Product
Universal Sales Pattern
Unique Selling Point
Unique Standing Place
18
if a cocoa farmers had a bad season, what would be the likely affect on the market?
The demand for chocolate would increase
the cost of chocolate would decrease
the demand for chocolate would decrease
the cost of chocolate would increase
19
Primary Research is...
Not very useful
Research that has already been done
Using the internet
Research you carry out yourself
20
Which of the following is an example of primary research?
financial sales data
focus groups
government statistics
a website
21
Which of these is
not
a method of primary research
Focus Groups
Observations
Surveys
Market Research Reports
22
Whose theory concerned the effect of human relations on motivation in the workplace?
Mayo
Taylor
Mcgregor
Maslow
23
What does the image below show....
Product mix
Market mapping
Product placement
A design Mix
24
Which pricing strategy will have an initially high price?
premium
skimming
penetration
psychological
25
Which of the following is NOT responsible for a famous motivational theory?
Maslow
McGregor
Taylor
Belbin
26
What is psychographic segmentation?
personality, lifestyle, attitudes
rate of usage, loyalty, benefits sought
age, gender, occupation, socio-economic group
customer location, region
27
Internal recruitment is...
A way of getting a lot of people to apply
Finding employees within the organisation
Using a recruitment agency
Finding people from outside the organisation
28
If demand increases and supply stays the same, the equilibrium price will....
go up
go down
29
Which of the following is NOT an example of below the line advertising
TV adverts
product placement
BOGOF
sponsorship
30
A system of payment where pay increases as performance targets are met
Commission
Time rate
PRP
Piece rate
31
Which is not a common feature of induction training?
Tour of the premises
Introduction to team members
Aptitude testing
Business overview
32
Which of the following is
not
a common marketing objective
Increase expenses
Increase sales
Increase profits
Build a brand image
33
Cost plus pricing is when....
You do a special offer for a limited time
You sell the product for what it cost you to buy
You include some extras in with the deal
You calculate a mark up on the unit cost
34
Maslow's hierarchy of needs follows which order?
physiological, safety, belonging, esteem, self actualisation
safety, physiological, belonging, esteem, self actualisation
physiological, safety, esteem, belonging, self actualisation
Belonging, self actualization, esteem, sprouts
35
Secondary research is also more commonly known as...
Field research
Qualitative research
Desk research
Quantitative research
36
According to Herzberg, which of the following is a motivator?
working conditions
good working relationships with colleagues
job satisfaction
money
37
Which of the following is
not
a market segmentation
Geographical
Demographic
Behavioural
Niche
38
Dynamic markets are...
Markets that are unique
Markets that rarely change
Markets that are small
Markets that are constantly changing
39
Which of the following is not one of the 4 P's
Price
Product
Promotion
Processes
40
Which of the following will not influence a demand curve?
Fashions and trends
Advertising campaigns
Changes in income
Government subsidies
41
Who bought the mini brand in 1994?
BMW
Mercedes
Toyota
VW
42
Risk is...
Cannot be avoided
Is a plan put in place to solve potential problems
Cannot be predicted
Involves quantifiable outcomes
43
A flexible workforce...
Only includes flexible hours
Rarely go to work
Can adapt quickly to change
Does not like change
44
Dismissal...
Is when the workers job is no longer required
Can be voluntary
Is when workers are asked to leave due to poor performance
Doesn't have to be fair
45
Which is a way of mapping a market?
gap mapping
perceptual mapping
business mapping
needs mapping
