Sports Management Chapters 2 and 3

the organization will achieve its goals by executing its strategies. 

◦Managers look at factors such as operations, finances, personnel, and other resources

◦Agents must have strong human relations skills to work well with people.

spend most of their time on one management function, such as planning or controlling

the most important purposes or directions, for the organization

Measuring and ensuring progress toward organizational objectives

looks at the long-term big picture for the entire business

the “Action” part of the management process

To save money, the school sets geographic limits on recruiting and travel. 

important choices define the type of business and customer

 Athletic directors are faced with balancing large budgets for competitive programs.

work directly with employees and translate the athletic department’s plan into action.

Organizational Charts show:

 involves funding five or six sports at a high level, five or six at a medium level, and five or six at a low level.

 Regulates collegiate athletics

Title IX gave way for women to have more opportunities in sports.

Establish reporting systems, develop performance standards, compare employee performance to set standards

Putting plans into action; manager determines what types of jobs are needed and who will perform them

 Teamwork and employee involvement in decision making

 all pieces work together collectively in a smooth, effective, and efficient manner

◦Occurs when managers study factors outside the organization that can affect operations such as customers, competitors,

Defining organizational goals and determining the appropriate means by which to achieve these desired goals

◦Manufacturers of sporting goods such as bats and football helmets must have liability insurance to cover damages

 The NCAA prohibits payment to college players.

 Operational planning includes short-term activities for each part of the business. (Ex: find a new sponsor)

measure how well a task has been completed

measure the amount of sales and sponsorship goals

looks at “competitive advantage” that can be used as leverage. 

Measuring financial success

top-level managers who spend most of their time on management functions.

Measuring the efficiency of the organization

 Successful athletic programs result in:◦◦Attention from more co