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Marketing Flashcards | StudBud

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Marketing

6 terms·StudBud Administration·32 plays

Overview of Marketing

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Questions 6

Answers

1
The term marketing refers to:
selling
planning sales campaigns
a philosophy that stresses customer satisfaction
new product concepts and improvements
2
The ____ answers the question, "What business are we in?"
mission statement
market strategy
situation analysis
strategic plan
3
A ____ is defined as a statement of what is to be accomplished through marketing activities.
marketing criteria
business plan
marketing objective
goal-driven directive
4
Which of the following is NOT a type of competitive advantage?
Management structure
Niche strategies
Cost
Product/service differentiation
5
The Marketing Mix includes the following EXCEPT:
Purpose
Principal
Price
Place
6
All 4Ps should be :
disintegrated
integrated
incoherent
Structured