stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing Basics Flashcards | StudBud
Explore
/
Marketing Basics
Marketing Basics
27 terms
·
StudBud Administration
·
17 plays
Recap of Basic Marketing - Understanding concepts
Flashcards
27 cards
F
Practice quiz
P
Host live
L
Questions
27
Answers
1
Bob asked his mom to buy him Coco Puffs after watching a TV ad. What group does he belong to?
A possession utility
A customer group
A customer market
A target market
2
Which of the following is not an ethnicity?
American
Irish
Filipino
Hungarian
3
B2B sales?
billing to business
broadcasting to business
business to business
buying to business
4
Parts of a brand include?
Brand Name
Logo
Slogan
All of the above
5
When Jan finished her stay, she completed a survey of the hotel. What core function is this?
Marketing Information Management
Marketing Mix
Product Planning
Place Utility
6
Trends in marketing include?
viral marketing
content marketing
all of these
social networking
7
What are B2C sales
business to communication sales
business to consumer sales
billing to cstomers
broadcasting to consumers
8
Companies use this when they see what customers buy and alter their sales based on it
consumer analysis
target market
situational review
differentiation
9
What does a miniature golf business provide to its customers?
A Service
Product Planning
An Exchange
Information Utility
10
After an appointment from the cable company, Tom answered a survey. What is this function?
marketing information management
information utility
marketing mix
product planning
11
What is entities who buy goods and services for some other use than personal consumption.
Market Segment
Organizational Market
None of the following
B2C Sales
12
What economic utility increased when fast-food restaurants began accepting credit cards?
Possession Utility
Place Utility
Information Utility
Form Utility
13
Frequent buyer rewards cards are known as?
free products
discount incentives
redemption programs
loyalty programs
14
Window displays communicate information about a product to consumers. What utility is this?
selling
form
information
time
15
Which of the following is not a part of SWOT analysis?
Opportunity
Threats
Sales
Weakness
16
The goal of marketing is to?
create employee empowerment
meet the customer's needs and wants
reduce prices
instigate competitiion
17
Which of the following is a service?
gluten free cereal
fitness center
vitamins and suppiments
an eliptical
18
All of the following are examples of customer relations management except?
live chat feature
company website
social media marketing
channel management
19
Which of the following utilities involves making products?
Possession Utility
Form Utility
Place Utility
Information Utility
20
Price is?
advertising, personal selling, sales promotion and publicity
match the markets needs
what customers are willing to pay
focuses on a marketing plan
21
Place decisions include?
how a product will be distributed
what customers are willing and able to pay
where a product will be sold
decisions about advertising and personal selling, publicity
22
Target market decisions include?
marketing strategies are directed to a specific group
where a product is sold
what customers are willing and able to pay
decisions about advertising, personal selling, and publicity
23
A good competitive position strategy is influenced by?
method for delivering value
a competitive analysis
a market profile
all of the following
24
Which is term used for developing and maintaining relationships with customers?
customer rewards programs
selling
Customer relationship management
short term relationship
25
Without ________, it takes more time and budget to entice the market to engage with you.
Brand Name
Slogan
Differentiation
ethical employees
26
Green marketing is?
sustainable packaging
environmentally friendly products
all of these
earth awareness
27
Product decisions include?
remind inform persuade
customer profiles
brand name packaging and warrenty
advertising personal selling sales promotion and publicy
