Sport Marketing

Public Relations is __________ relations + ________ relations.

Organizations will spend money to find out consumers ____________ & _____________

Quantitative data is the Numbers involved within a study

Qualitative Data is the emotional attachment to something

80% of _______ comes from 20% of ________

Name the factor that is NOT an emerging one within Sports Marketing

Perceived Consumer _______ = Product benefits minus _______

Do sport consumers come in contact w/ the sport product in many ways & through multiple senses?

Which is not an external factor in sports marketing?

Brand association with a team includes it's ________?

Combination of qualities, processes, & capabilities that buyers expect will satisfy wants&needs

Can the marketer access the segment

Promotion should include increasing awareness, attracting interest, arouse desire and _________

Sales is the revenue producing element of the marketing process

Sport marketers & researchers have examined many factors that affect

5 P's of Sport Marketing are Product, Price,Promotion, Public Relations, & Place

Sponsorship rights from their relationship can include which?

Process by which people assimilate + develop skills, knowledge, attitudes, & other equipment.

First step of the Marketing Planning Process

How many steps are in the Marketing Planning process?

Which is a product extension of Sport?