COMM 2332 Final Exam Review 2022

Which metaphor sees culture as a process that accommodates diverse tastes and emphasizes the way ideas connect?

Must-carry rules require cable operators to carry all local TV broadcasts on their systems.

Citizens of developed countries have a range of media products available but have little say in its creation

Which one of these companies is NOT considered one of the big five media powerhouses?

China operates under which model of expression?

When companies host plant tours, donate money to charity, and support festivals, they are engaging in what?

The rise of the digital age led to a decrease in sales of traditional print books.

Writing letters, emails, or online messages to media editors about blind spots in news coverage is an example of what?

Brands that claim that they are "America's favorite" are using a persuasive strategy called what?

The mass publication of pamphlets, magazines, and books began democratizing knowledge.

What was the Entertainment Software Rating Board created to do?

Rules of punctuation, capitalization, and spacing of words were developed _________________________

Bureau reporters ___________________________ .

Advertising is increasingly targeted at children because they influence billions in family spending every year.

Media effects research first emerged because of concerns about television violence.

Weekly tabloids are considered to be a type of magazine.

Survey research is better than experimental research at establishing cause-effect linkages

A reality show such as The Bachelor costs about twice as much to produce as a typical hour-long drama.

How did Berliner's and Edison's methods for playing sound recordings differ?

When news coverage is determined by fewer decision makers we are receiving sufficient information to make decisions.

Because of high costs, digital technology is not expected to benefit independent filmmakers for many years.

People engaged in selective exposure and selective retention when experiencing media is a component of which model?

Which of the following is NOT an element of vertical integration in the movie industry?

2016 U.S. labor statistics indicate that there are more journalists than public relations practitioners.

The Public Broadcasting Act of 1967 created the parent organization PBS and NPR called what?

In the social responsibility model, the press acts as the Fourth Estate, watching for abuses of power by the government.

TV Guide's format has largely remained the same since it was founded.

Thomas Edison made his first sound recordings on foil cylinders.

At the end of the nineteenth century, decreases in postage costs made it cheaper for publishers to distribute magazines.

Early silent films flourished in part because they transcended language.