Principles Marketing Mid-Term

Question 1

A point-of-purchase (POP) display is usually found in what area of a store?

Accepted Answer

near the cash register

Question 2

Point-of-sale (POS) software ______.

Accepted Answer

Electronically records each sale when the product is scanned

Question 3

What are E-Tailers?

Accepted Answer

Retailers that sell through the internet

Question 4

The channel of distribution is ______.

Accepted Answer

the path that goods take through the supply chain

Question 5

What are product options?

Accepted Answer

Features that can be added to a product by customer request

Question 6

In business, the process of closely observing what is going on in order to prevent crimes is _______.

Accepted Answer

surveillance

Question 7

The process used by marketing managers to set the long-term marketing goals, for the company is _____.

Accepted Answer

strategic planning

Question 8

The position of a student who prepare for an occupation through a non-paid job while taking classes.

Accepted Answer

internship

Question 9

There are hundreds of styles of printed letters of the alphabet, punctuation, and numbers; they are called _____.

Accepted Answer

typefaces/fonts

Question 10

A product line is _____.

Accepted Answer

the group of closely related products within the product mix

Question 11

_____ is the technique of showing products that are different from the originally requested product.

Accepted Answer

substitute selling

Question 12

A coordinated series of linked ads with a single idea is called _______.

Accepted Answer

An advertising campaign

Question 13

The list of steps that will help you to achieve your career goal is your _____.

Accepted Answer

career plan

Question 14

____ is the process of making connections with people in the business world.

Accepted Answer

Networking

Question 15

An aptitude is _____.

Accepted Answer

A natural talent or ability to do something

Question 16

What is the benefit of generic bands?

Accepted Answer

They can cost up to 50% less than similar name-brand products.

Question 17

A private warehouse is_____.

Accepted Answer

owned by a company for storage of its own goods

Question 18

Each of the 16-career clusters included several ________.

Accepted Answer

career pathways

Question 19

What is Marketing Concept?

Accepted Answer

satisfy the needs and wants of the customer

Question 20

In marketing, “PLACE” is known as ____.

Accepted Answer

distribution

Question 21

Relationship selling focuses on _______.

Accepted Answer

building long-term relationship with customers

Question 22

What is the most common source of viral marketing?

Accepted Answer

social media

Question 23

The brand name of a product _____.

Accepted Answer

Words, numbers, letters or symbol used to identify a product/company

Question 24

The prediction of future sales based on past sales and a market analysis for a specific time-period is called _____.

Accepted Answer

sales forecast

Question 25

A consumer is ___________.

Accepted Answer

A person who buys products or service and, use them

Question 26

A third party that offers some added value to the transaction that may not be possible by direct trading.

Accepted Answer

Intermediary

Question 27

An actual count of all items in inventory at a certain time is ______.

Accepted Answer

physical inventory

Question 28

What is the purpose of self-assessment?

Accepted Answer

To learn about yourself

Question 29

Packaging _____.

Accepted Answer

protects products before use or purchase

Question 30

Specific, measurable, attainable, realistic, and timely - are the elements of what?

Accepted Answer

a SMART goal

Question 31

What is the color wheel?

Accepted Answer

an arrangement of 12 colors that shown on a color wheel

Question 32

Where is telemarketing performed?

Accepted Answer

over the telephone

Question 33

A customer-service mindset is the ______.

Accepted Answer

attitude that customer satisfaction always comes first

Question 34

In personal selling, the pre-approach ___.

Accepted Answer

tasks that are performed before contact is made with a customer

Question 35

The ability to recognize emotions, realize how those emotions affect other people, and understand those emotions meam

Accepted Answer

emotional intelligence

Question 36

A___ is the words designed to grab attention, so viewers will read the rest of the ad.

Accepted Answer

headline

Question 37

A written document that lists your qualifications for a job, including education and work experience is a _____.

Accepted Answer

resume

Question 38

Information that leads you to job opening is _____.

Accepted Answer

a job lead

Question 39

When purchasing inventory, at what point should more merchandise be purchased?

Accepted Answer

the reorder point

Question 40

Perception is ____.

Accepted Answer

the mental image a person has about something

Question 41

The channel of distribution is ______.

Accepted Answer

the path that goods take through the supply chain

Question 42

The purpose of a store display is to ____.

Accepted Answer

promote store image and sell products

Question 43

Postsecondary means _____.

Accepted Answer

after high school

Question 44

The most expensive form of advertising media is _____.

Accepted Answer

television

Question 45

The process of creating floor displays to attract customer attention is known as what___________.

Accepted Answer

visual merchandising

Question 46

A selection of materials collected and organized to show a person's qualifications, skills, and talents is a _____.

Accepted Answer

portfolio

Question 47

Which of the following is NOT a management style?

Accepted Answer

Malware style

Question 48

The time between reserving the ad space and when it actually - runs is called _____.

Accepted Answer

lead time/queue time

Question 49

Where can you buy private-label products?

Accepted Answer

Large retailers that own the private-label brand

Question 50

The possibility of loss, damage, or injury is called ______.

Accepted Answer

risk

Question 51

A product specification sheet _____.

Accepted Answer

provides product facts including sizes, colors, materials

Question 52

What is “Search Engine Optimization” (SEO)?

Accepted Answer

strategies, techniques to increase the amount of hits to a website

Question 53

What is fraud?

Accepted Answer

cheating or deceiving a business out of money or property

Question 54

In an organization there are different jobs, ranking, level of pay and responsibility, what is this called?

Accepted Answer

a career ladder

Question 55

The term for all actives involved in developing and exchanging products and service is ________.

Accepted Answer

business

Question 56

Any direct contact between a salesperson and a customer is considered ____.

Accepted Answer

personal selling

Question 57

The coordination of marketing communications to achieve a specific goal is a ___.

Accepted Answer

promotional campaign

Question 58

What are the product life cycle stages?

Accepted Answer

introduction, growth, maturity, decline

Question 59

The arrangement of materials to produce a certain effect is _______.

Accepted Answer

design

Question 60

In marketing, what a jingle?

Accepted Answer

tagline or slogan set to music

Question 61

Natural risk is _____.

Accepted Answer

situation caused by acts of nature

Question 62

An uninsurable risk ____.

Accepted Answer

is one an insurance company will not cover

Question 63

A balance sheet and income statement are _____.

Accepted Answer

financial reports

Question 64

Who sends purchases order (POs)?

Accepted Answer

the business that is buying

Principles Marketing Mid-Term

Questions 66

Principles Marketing Mid-Term

Questions 66