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Swiss Graphic Design Quiz Flashcards | StudBud
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Swiss Graphic Design Quiz
Swiss Graphic Design Quiz
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#graphicdesign #swissgraphicdesign #internationaltypographicstyle
Flashcards
29 cards
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Questions
29
Answers
1
What gave the New Graphic Design it's international appeal?
It had a low retail cost due to advertising revenues
It had received excellent reviews from design critics
It was published in 3 languages: French, English and German
Switzerland was a popular country
2
Who designed the Helvetica typeface?
Max Meidinger
Theo Ballmer
Hans Beyer
Eric Gill
3
What is the name of this typeface with similar characteristic s to Helvetica?
Futura
Universal Sans
Frutiger
Univers
4
Which of these principles was not included in either of Tschichold's influential publications?
The use of grids
The use of serif typefaces
The use of asymmetrical typographic layouts
The positive use of negative space
5
Which of the following relies heavily on the influence of Swiss Graphic Design?
Product Design
Web Design
Fashion Design
Games Design
6
What did Swiss Graphic Design become known as after its spread to other countries?
The European Style
The International Typographic Style
Functional Graphic Design
The Swiss Avant Garde
7
What was the name of the second of Tschichold's influential publications?
Classic Typography
New Typography
Future Typography
Current Typography
8
What socio-economic change after WW2 facilitated the spread of the Swiss graphic design style?
The Martial Plan to reconstruct Europe
The rise of multinational corporations
The rise of youth culture and the leisure industries
The cold war between USA and USSR
9
What else was unusual about Karl Gerstner's complex grid systems?
They could be rotated to facilitate diagonal design layouts
They were based on the Golden Section
They enhance the potential for negative space to be utilised
They only worked with symmetrical layouts
10
Which graphic designer introduced the ideas of functional graphic design to Switzerland?
Theo van Doesburg
Max Ernst
Max Bill
Jan Tschichold
11
Karl Gerstner developed a new approach to the construction and use of the grid system based on?
The Laws of Nature
Architectural Principles
Page Proportions
Units of Typographic Measurements
12
What was the name of the typeface most popular amongst the early Swiss Graphic Designers?
Akzidenz Light
Akzidenz Optimum
Akzidenz Grotesk
Akzidenz Nue Sans
13
Swiss Graphic Design was influenced by modern art movements from which period?
1910 - 1925
1890 - 1910
1920 - 1935
1900 - 1915
14
What book, published in 1961, cemented Joseph Muller Brockmann's influential status?
Rules of Swiss Graphic Design
Book Design in Switzerland
Asymmetry and Negative Space
Grid Systems
15
What type of grid is being utilised in this magazine double page spread layout?
2 column grid
5 column grid
4 column grid
3 column grid
16
What is the name of this Swiss typeface that has a slightly more humanist appearance?
Century
Optima
Frutiger
Futura
17
Which birthday will the Helvetica typeface be celebrating this year?
60
59
61
50
18
What journal is said to be responsible for the international spread of the Swiss style?
Tschichold's Type Guide
The Rules of Functionalism
The New Typography
New Graphic Design
19
What is the name of this typeface synonymous with Swiss Graphic Design?
Futura
Helvetica
Akzidenz Grotesk
Gill Sans
20
Which of the following was not responsible for establishing Tschichold's ideas in Switzerland?
Hans Beyer
Theo Ballmer
Max Bill
Ernst Keller
21
What year was the Helvetica typeface introduced to the graphic design world?
1937
1957
1967
1947
22
Who was the 'New Graphic Design' journal's best known and influential editor?
Jan Tschichold
Max Meidinger
Joseph Muller Brockmann
Theo van Doesburg
23
What political context made the Swiss style acceptable internationally after WW2?
It's links with Fascism
It's links with Nationalism
It's links with Communism
It's links with political neutrality
24
Which of the following is least likely to utilise Swiss Graphic Design principles?
Public Signage System Design
Editorial Design
Youth Orientated Design
Corporate Design
25
What was the first of Tschichold's influential publications on typography called?
Fundamental Typography
Elementary Typography
Reductive typography
Functional Typography
26
Which of the following modern art movements was not an influence on Swiss Graphic Design?
De Stijl
Constructivism
Futurism
Art Deco
27
Which of the following influences on Swiss Graphic Design was not a modern art movement?
Futurism
Bauhaus
Constructivism
De Stijl
28
Who designed the Optima typeface?
Herbert Bayer
Max Meidinger
Theo Ballmer
Hermann Zapf
29
Who designed the Univers typeface in 1957?
Adrian Frutiger
Max Bill
Jan Tschichold
Herbert Bayer
