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SCOM 2050 Final Exam Prep Flashcards | StudBud
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SCOM 2050 Final Exam Prep
SCOM 2050 Final Exam Prep
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Kick of your course with a quiz that can help set the tone and expectations for the coming semester.
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Questions
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Answers
1
Which of the following people founded the first cable television system in the US?
Philo Farnsworth
John Walson
Vladimir Zworykin
Paul Nipkow
2
Which of the following statements is true about Johannes Gutenberg?
He lost his printing lab in a law suit
He invented the printing press
He invented moveable type
Has name on the oldest printed book in Europe to contain the printer's name
3
Vertical integration concentrates ownership across related businesses
True
False
4
Research about positive representation of racial minorities in entertainment media tell us there is no measurable effect
True
False
5
Which of the following best describes audience fragmentation?
Ppl don't buy books from different independent stores today because Amazon
VHS tapes have been replaced by streaming services and physical DVDs
Deregulation increased the cost of cable overall so ppl pay a lot for cable
Media consumption is highly individualized and split amongst 100s of option
6
Which of the following statements about the assessment assignments is true?
If you don't take them, you can't pass the class
The assessment post-test is due on the last day the final exam is available
You get participation points, not performance points on the post-assessment
You can take the post-assessment test instead of the final exam
7
Roughly how many proposals for new television series do national broadcast and cable networks received every year?
6,000
4,000
5,000
1,000
8
Who is often referred to as the "originator" of the computer
Ray Tomlinson
Tim Berners-Lee
Charles Babbage
J.C. R. Licklider
9
The first true public demonstration of tv at the 1939 World's fair took the form of regular broadcasts by:
NPR
ABC
CBS
RCA
10
Which of the following statements about the exams in this course is true?
The exams focus on the textbook, not the lectures
The exams will all be taken online
The final exam will be taken on campus in person
The exams are al worth 200 points
11
How many newspapers are operating in the U.S. today?
Between 3,000 and 4,000
Less than 2,000
Between 6,500 and 7,500
More than 10,000
12
According to the timeline in the chapter, which of the following events happened last?
Poor Richard's Almanac was published
The Stamp Act was passed
Thomas Payne wrote Common Sense
The US first achieved the highest literacy rate in the world
13
According to the introduction to the chapter, where did printing presses first start being used?
In the American colonies, during the 1600s CE
China, during the 7th century CE
Germany, in the 1400s CE
Japan, during the 9th century BCE
14
Roughly what percentage of American journalists are Black women?
Roughly 15%
Between 7% and 10%
Over 16%
Less than 3%
15
We know that humans have been advertising goods and services for how long?
At least 5,000 years
At least 2,000 years
At least 700 years
At least 800 years
16
Which of the following people invented the kinetograph, a motion picture camera that took 40 photographs a second?
William Henry Fox Talbot
William Dickson
Eadweard Muybridge
Thomas Edison
17
Which of the following groups is most under-represented on entertainment TV?
Latin characters
Asian characters
white female characters
Black characters
18
According to the timeline in the textbook, which of the following things happened first?
Time zones invented
Gutenberg press perfected
First Gutenberg Bible printed
Moveable metal printing press created in Korea
19
Which of the following is NOT one of the 12 factors of newsworthiness?
Human Drama
Timeliness
Proximity
Objectivity
20
Vertical integration creates monopolies
False
True
21
Which of the following is an example of hegemonic masculinity
Male characters in TV shows are now sometimes portrayed as gay
Male characters in movies predominantly portrayed as emotionally restrained
Male characters in movies are less aggressive than in previous decades
Female characters on TV are increasingly shown in positions of authority
22
Which of the following people invented a scanning disk capable of electronically transmitting an image in the 1880s?
Vladimir Zworykin
Paul Nipkow
Philo Farnsworth
David Sarnoff
23
Which of the following suggests that new or conflicting information given to us by the media creates mental discomfort?
dissonance theory
Attitude change theory
Two-step flow theory
Limited effects theory
24
William Henry Fox Talbott founded the Motion Picture Patents Company
False
True
25
Which of the following people was a newspaper editor who actually popularized the use of the term "yellow journalism"?
John B. Russwurm
Benjamin Harris
Richard Outcault
Ervin Warden
26
Which of the following is the best example of the idea that gender is performative?
A man wears a tuxedo to a formal event that requires "black tie" attire
Woman speaking in a meeting is constantly interrupted by her male coworkers
Taller man gets hired because the interview thinks he looks more impressive
Woman who only wears pants wears a dress to dinner w/ conservative friends
27
Which was a famous investigative reporter who launched a career with an article about Standard Oil's anticompetition?
Upton Sinclair
Theodore Roosevelt
David Graham Phillips
Ida Tarbell
28
Which of the following people was one of the first computer programmers?
Grace Hopper
Lady Ada Byron Lovelace
Elizabeth Feinler
Katherine Johnson
29
Who forced the creation of the Radio Corporation of America?
General Electric
The State of New York
The US government
Guglielmo Marconi
30
What was the most significant risk factor for violence found in a study of 1,000 studies (n=120k)?
Substance abuse
Poverty
Media Consumption
Child abuse
31
A philosophy professor & social cognition scholar who formulated the definition of fake news that we use?
Paul Lazarsfeld
Regina Rini?
James W. Carey
Claude Shannon
32
What describes the common assumption that others are influenced by media messages but that you are not?
the third-person effect
the 6th characteristic of media literacy
the otherness effect
a violation of the second principle of media literacy
33
Which of the following people invented the audion tube, which improved and amplified wireless signals?
Nikola Tesla
Lee DeForest
John Fleming
Reginald Fessenden
34
The top 10 newspaper chains own what percentage of the newspapers in the US?
25%
75%
100%
50%
35
According to the textbook, culture is the _______________ of members of a given social group
Ethnic makeup
Learned Behavior
Artistic Expression
Political system
36
Guglielmo Marconi has historically been known as the father of radio.
False
True
37
Who printed the first newspaper in colonial America?
Ervin Warden
John Peter Zenger
Richard Outcault
Benjamin Harris
38
Which of the following is a general term for the deliberate sharing of false information?
Disinformation
Disintermediation
Misinformation
Clickbait
39
Which of the following people developed the first radio transmitter?
Edoard-Leon Scott de Martinville
John Fleming
Big Mama Thornton
Guglielmo Marconi
40
Which is a term for the idea that people interpret messages in a manner consistent with their preexisting attitudes?
Disinhibitory effects
Selective Exposure
Selective retention
Selective perception
41
Edward Bernays is often credited with the invention of the term "Public Relations." With whom did he share full credit?
Ivy Lee
Amos Kendall
George Creel
Doris E. Fleischman
42
According to our definition of fake news, one of the two goals is to deceive at least some of its audience. The other:
Undermining election results
Destabilizing the government
Being widely re-transmitted
Discrediting liberal viewpoints
43
The violent crime rate in the US since the 1990s has declined significantly
True
False
44
Which of the following is NOT one of the elements of media literacy listed in the textbook?
The ability to undermine, critique, and disparage media content
An awareness of the impact of media on the individual and society
Developing independent judgements about media content
Strategies for analyzing and discussing media messages
45
Which of the following things is true about the definition of journalism we're using?
It's primarily about who you work for
It must be edited by a news organization
It's meant to be presented for public edification
It's not concerned with the accuracy of information
46
George Creel was chosen by president Wilson to head a government PR committee during WWI
False
True
47
Vertical integration was pioneered by radio companies
False
True
48
Which was the reporter whose investigations of corruption allegedly prompted the coining of the term "muckracker"?
William Randolph Hearst
Theodore Roosevelt
Upton Sinclair
David Graham Phillips
49
Which of the following is a term for artful business cards?
Siquis
Shoebills
Engagement
Puffery
50
Which court case ruled that newspapers can't be stopped from publishing classified material in their possession?
Roth v. United States
Time, Inc. v Hill
The Pentagon Papers case
Burstyn v. Wilson
51
Which of the following is a term for small lies that make advertising entertaining?
Siquis
Puffery
Clutter
Shoebills
52
Which of the following terms is also known as investigative journalism?
Access journalism
Accountability journalism
Objective journalism
Populist journalism
