Home Library Explore SAT

Home Library Explore SAT

FC099 12 The Marketing Function Flashcards | StudBud

Explore/FC099 12 The Marketing Function

FC099 12 The Marketing Function

10 terms·StudBud Administration·93 plays

Recap quiz for the marketing function lecture

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
Using Facebook or Twitter to promote a business is called
Website management
Social media management
Outside agency management
Brand management
2
Which is NOT a way of linking marketing and finance functions?
Identifying special staff skills
Financing marketing campaigns
Identifying premium market segments
Creating sales forecasts
3
Which is NOT a way that marketing and HR are linked?
Identifying new products
Identifying staff skills
Identifying trends
Workforce planning
4
Which is NOT a reason for linking business functions?
Increasing costs
Achieving corporate aims and objectives
Effective co-ordination of activities
Creating a more efficient organisation
5
Which is NOT an impact that marketing has on business?
Identifying customer needs and wants
Providing customers with concepts of value
Reducing customer's concepts of value
Identifying markets
6
Which is NOT a way that marketing and operations are linked?
Identifying demand for new products
Identifying falling demand for new products
Identifying when revenues will increase
Identifying products that need new resources
7
Promoting a business via the Internet is called
Outside agency management
Website management
Brand management
Social media management
8
Defining what a brand says about a business is called
Outside agency management
Website management
Social media management
Brand management
9
Which is NOT an area that the marketing function is responsible for?
Website management
Communication management
Brand management
Financial management
10
Selecting organisations that provide marketing materials is called
Social media management
Website management
Brand management
Outside agency management