MP 003

Whenusing mass marketing, marketers seek to appeal to the

Atarget market can be described as the

Geographicsegmentation is dividing a market by where customers are

Thesame person can be included in more than one

Marketsegmentation is about dividing the market into __________ groups.

Whenexamining a market, marketers primarily notice its

Whenmarketers sort customers psychographically, they divide them by 

Today’scustomers are not influenced by mass marketing alone because they are more

Whenthe total market is divided, one of its groups is called a market

Liza wants a horse, and she has finally saved enough to buy one.  In marketing terms, Liza is a

Sortingcustomers by their physical and social characteristics is called _________segmentation.

Tobuy a product, customers in a market must first