stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Duplicate of Sports & Entertainment Marketing Unit 3: Products & Pricing Flashcards | StudBud
Explore
/
Duplicate of Sports & Entertainment Marketing Unit 3: Products & Pricing
Duplicate of Sports & Entertainment Marketing Unit 3: Products & Pricing
23 terms
·
StudBud Administration
·
39 plays
Imported from external platform
Flashcards
23 cards
F
Practice quiz
P
Host live
L
Questions
23
Answers
1
Type of product that is purchased by an organization for their use in their opertations
Business
Goods
Consumer
Products
2
Price is the _____________ placed on goods and services being exchanged
Value
Cost
Price
Money
3
The amount customers pay for the product
Price
Value
Product
Cost
4
This occurs when the business attempts to change the product's image in relation to competitors
Differentiation
Branding
Repositioning
Positioning
5
If I bought popcorn and a coke at a movie what type of product would that be?
Intangible
Tangible
Business
Product
6
This is important when consumers find so many similar products available for sale
Position
Differentiation
Repositioning
Goal
7
This type of product is physical
Business
Consumer
Intangible
Tangible
8
This refers to the image of the product in the mind of the consumer
Differentiation
Repositioning
Point of Difference
Positioning
9
Pricing Strategy that sets a higher than average price to target customers seeking high quality
Group
Odd Even
Psychological
Prestige
10
In Sports & Entertainment the value of the product is based on the _________ quality of product
Value
Perceived
Price
Highest
11
This is whatever a business offers customers to satisfy needs and wants
Promotion
Price
Product
Place
12
If I went to go see a movie what type of product would that be?
Business
Tangible
Itangible
Product
13
This type of product is non-physical
Business
Tangible
Intangible
Consumer
14
Pricing Strategy that offers special ticket prices to members of a group
Bundle
Loss Leader
Odd Even
Group
15
Pricing Strategy that uses a lower than normal price to introduce a new product
Odd Even
Loss Leader
Skimming
Penetration
16
Pricing Strategy in which goods/services are given a particular number to match product's image
Prestige
Skimming
Odd Even
Price Penetration
17
Pricing Strategy that prices an item at cost or below to create customer traffic
Price Penetration
Odd Even
Loss Leader
Psychological
18
Type of product that is purchased by the customer for their personal use
Products
Business
Goods
Consumer
19
Pricing Strategy that sells several products as a package for a set price
Prestige
Psychological
Bundle
Group
20
Pricing Strategy that introduces news products at a very high price
Loss Leader
Price Skimming
Price Penetration
Prestige
21
Difference between the product and services offered by one organization and those of another
Product Positioning
Repositioning
Product Differentiation
Point of Difference
22
Which of the following is NOT a common pricing objective?
Maximizing Profits
Increasing Sales
Maintaining an Image
Distribution Location
23
Pricing Strategy that creates an illusion for customers
Price Skimming
Price Penetration
Psychological
Prestige
