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Understanding Multimedia Flashcards | StudBud
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Understanding Multimedia
Understanding Multimedia
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Questions
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Answers
1
This media industry takes its name from a term for sowing seeds by hand.
television
magazine
broadcasting
World Wide Web
2
According to Charles Wright, the mass media are the product of __________ organizations.
anonymous
publicly held
large
heterogeneous
3
Which of the following adjectives
is not
used by Charles Wright to describe the mass audience?
large
anonymous
heterogeneous
homogeneous
4
A hashtag is a type of metadata tag used mainly for ________ online multimedia content?
automating
broadcasting
categorizing
encoding
5
Which of the following media industries
is not
included under the category of “old media?”
books
video games
television
magazines
6
_____________ is the merging together of previously discrete technologies into a unified whole.
variability
structural modularity
convergence
automation
7
Historically, old media relied on _________________ methods of recording and distribution
converged
analog
non-linear
digital
8
Social bookmarking is one of the most significant features of
old media
.
False
True
9
Which of the following
is not
a typical feature of
new media
?
interactivity
digital representation
linear structure
hypermedia/hypertext
10
CNN’s iReport app was created in response to which of the following
new media
trends?
narrowcasting
batch processing
user-generated content
hypermedia
11
An algorithm is a mathematical sequence or set of instructions for solving a problem.
True
False
12
Term for monumental change that challenges preconceived ideas and assumptions
paradigm shift
hypermedia
nonlinear
convergence
13
Which of the following is not included in Manovich’s list of five principles of new media?
automation
digitization
structural modularity
numerical representation
14
Batch processing is made possible because of automation, one of the 5 principles of
new media
.
False
True
15
Media technologies such as printed books and vinyl records are natively non-linear.
False
True
16
With hypermedia, the structure of content is fixed & cannot be changed or modified by the user.
False
True
17
Which of these is not an example of time-based media?
books
movies
television
sound recordings
18
Who is credited with inventing the World Wide Web?
Bill Gates
Thomas Kuhn
Nicolas Negroponte
Timothy Berners-Lee
19
A characteristic of
old media
is that they are transient in nature.
True
False