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Target Market Flashcards | StudBud

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Target Market

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Target market and marketing mix practice

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Questions 7

Answers

1
If Starbucks launches a new line of healthy juice, what is their target market?
coffee drinkers
Stakeholders of Starbucks
Customers who visit cafes and are non-caffeine drinkers
people who enjoy staying in a cafe
2
Which of the following would NOT be part of the target market for the Apple Watch?
Business Executives
Techies
Senior Citizens
Working Adults (25-45)
3
The specific group of people a business aims its marketing efforts towards.
Target Market
Marketing Segmentation
Marketing Concept
Marketing Mix
4
Which of the following is most likely mass marketed?
Mascara
SAT Prep Books
Mercedes Benz
Napkins
5
Who is(are) Dockers' target market(s)?
15-24 year old women
15-25 year old men
construction workers
executive business professionals
6
Who is(are) Lucky Charm's target market(s)?
Health conscious adults
Farmers
Children
Universities
7
Who is(are) Walmart's target market(s)
restaurant owners
households wanting luxury
households on a tight budget
children