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World of Marketing Review Flashcards | StudBud
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World of Marketing Review
World of Marketing Review
22 terms
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StudBud Administration
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73 plays
A review of basic marketing concepts as an introduction into the world of marketing.
Flashcards
22 cards
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Practice quiz
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Questions
22
Answers
1
The image below represents which type of utility?
Place Utility
Possession Utility
Time Utility
Form Utility
2
The image below represents which type of utility?
Possession Utility
Place Utility
Time Utility
Form Utility
3
Which function of marketing focuses on getting the product physically into customer's hands?
Channel Management
Product Service Management
Selling
Promotion
4
The image below represents which type of utility?
Possession Utility
Form Utility
Time Utility
Place Utility
5
The Apple iPhone 15 is an example of...
A Service
A Good
6
Which function of marketing focuses on identifying a target market?
Marketing Information Mangement
Market Planning
Product Service Management
Promotion
7
Businesses try to create new or improved products at higher prices than their competition.
True
False
8
Your Marketing test will be Thursday, September 5th.
True
False
9
Apple coming out with the i-Phone 7 is an example of which Function of Marketing?
Selling
Product Management
Marketing Information Management
Pricing
10
Mr. Kim's Nail Salon is an example of.....
A Service
A Good
11
What is needed to get a company started?
Market Share
Capital
A Business
An Owner
12
Which function of marketing focuses on customers personal data?
Product Service Management
Promotion
Selling
Marketing Information Mangement
13
If Mr. Kirk is asking for a $100,000 investment in his company in exchange for 10% equity he is
Valuing his company at $100,000,000
Valuing his company at $10,000,000
Valuing his company at $1,000,000
Valuing his company at $100,000
14
Which function of marketing focuses on improving products?
Selling
Product Service Management
Promotion
Marketing Information Mangement
15
Which of the following are economic benefits of marketing?
All of the Above
Added Value/Utility
Lower Prices
New and Improved Products
16
Advertising is an example of which Function of Marketing?
Promotion
Marketing Information Management
Product Management
Selling
17
Process
of planning, pricing, promoting, selling, & distributing goods that satisfy customers.
Guerilla Marketing
Marketing
Market Research
Advertising
18
Percentage of the total sales in a market captured by a brand, product, or company.
Market Segmentation
Market
Target Market
Market Share
19
The image below represents which type of utility?
Possession Utility
Place Utility
Form Utility
Time Utility
20
The marketing concept is to satisfy customer's needs and want while generating a profit.
False
True
21
When an entrepreneur sells a portion of his company, he is giving up?
Equity
The Company
Investment
Stock
22
Potential customers who share common need/want & have the ability/willingness 2 buy the product
market
mass market
marketing
market share
