Social Media Reports are important because

They are used as reference for future campaigns

Look at who your competitors are

Creating Audience Personas

Learn everything you can about your Target Market

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Social Media Marketing Review Part 2 F21

25 termsStudBud Administration59 plays

Midterm

Flashcards25 cardsFPractice quizPHost liveL

Questions 25

Answers

1
Concerning Posting, the 80/20 rule is
80% business 20% organic
80% organic 20% business
2
Go Back to Africa Campaign
all of these are true
Top data prize
challenged online hate crimes
Black and Abroad
3
The Social Media Plan consists of
8 steps
3 steps
10 steps
15 steps
4
KPI
Key Progress Information
Key Promising Information
Key Performance Indicator
Key Performance Information
5
Social Media Reports are important because
They can be sold to other companies
They are used as reference for future campaigns
6
Keep it consise, measurable and attainable
Social Media Plan - Step 1
Social Media Plan Step 2
Social Media Plan Step 3
7
Social Media Audit refers to
Finding Social Media Platforms to use
Looking at what social media platforms you are using
Determining if the social media platforms are appropriate
Blue and Yellow are true
8
Finding Target Market information
Use general knowledge and expectations
Use online research
9
The first step in the Social Media Plan
Starting to Post
Researching your Target Market
Using SMART in creating a Goal
10
Looking for Inspiration
Ask your followers what they want
Companies who have won Social Media awards
all of the above are true
Find Social Media Success Stories
11
Go Back to Africa Campaign used
a digital platform that looked for images
all of these are true
AI-powered content marketing engine specific for trvl industry
Google Vision Image Recognition
12
Cannes Lion International Festival of Creativity awards best campaigns
True
False
13
In Social Media Plan Step 1, you need to have numbers
True
False
14
Content Calender
One for all platforms
One for each platform
Should include posting times
blue and yellow are true
15
The following is NOT a case study we discussed in our lectures:
Back to Africa
Wow Airlines and Snapchat
OUIGO - 20 years
Duck in the Plane
16
SMART
The T is for Time-bound
both blue and yellow are true
The A is for Achievable
The A is for Action
17
Testing to Evaluate your Success
Is the final stage of the Marketing Plan
Both are True
Should be an ongoing process
18
Step # 7 Testing, the last step, occurs at the end of the campaign
True
False
19
Black & Abroad used an algorithm to find pictures of BlackTravellers
True
False
20
Finding Inspiration
Look at other successful campaigns
All of these are true
look at what your market is talking about
Look at your competitors Social Media Accounts
21
A Social Media Calendar usually includes
all of the above
Type of Content
Platforms used
Dates and Times to Post
22
Competitive Analysis
Look at who your competitors are
Look at what you are doing that is competitive
23
Creating Audience Personas
Learn everything you can about your Target Market
List everything you know about your Target Market
24
Wow airlines Campaign had users post pictures on Instagram
True
False
25
A Marketing Campaign
sequence of activities and processes
Uses a multitude of channels
promotes product or service
All of these are true

Social Media Marketing Review Part 2 F21 Flashcards | StudBud