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Marketing Chapter 1 Review Flashcards | StudBud
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Marketing Chapter 1 Review
Marketing Chapter 1 Review
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High School Business Marketing Review
Flashcards
35 cards
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Practice quiz
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Questions
35
Answers
1
Which function represents the activities designed to support the primary function of a business
production
marketing
operations
management and adminstration
2
This function involves direct communication with customers to assess needs w/proper products?
purchasing
promotion
marketing information management
selling
3
Which function involves developing, implementing, and evaluating the activities of a business?
management and adminstration
operations
accounting and finance
marketing
4
A marketing function that involves communicating the value of products to future customers is:
selling.
pricing.
promotion.
product/service management.
5
Blending of the four marketing elements by the business.
market
marketing concept
marketing mix
marketing
6
Which business function creates or obtains products or services for sale?
operations
management and adminstration
marketing
production
7
Characteristics of not relying on others for the things needed in order to survive.
self-suffient
management & administration function
promotion
specialization of labor
8
Marketing is the creation and ________ of satisfying exchange relationships?
implementation
promotion
termination
maintenance
9
Which of the following is
not
a marketing function?
pricing
distribution
promotion
production
10
Which of the following businesses is directly involved in marketing?
insurance company
accounting firm
automobile dealer
trucking company
11
An era that emphasized using advertising & salespeople to convince people to buy products
Marketing Concept Era
Sales Era
Marketing Department Era
Production Era
12
The amount customers pay & the methods of increasing the value of the product to the customers.
cost
money system
price
expense
13
The prospective customers a business wants to serve and the location of those customers.
marketing concept
marketing mix
marketing
market
14
________ made it possible for more of a product to be available to exchange with other people.
Central markets
Bartering
Specialization of labor
Money systems
15
Libraries, churches, and community organizations use marketing activities.
True
False
16
The Marketing Department Era occurred during the:
1930s-1940s
1950s-1960s
1900s-1920s
1960s-1990s
17
A function that involves activities to make products available, ensuring good exchanges?
marketing
production
operations
management and adminstration
18
A location where people bring products to be conveniently exchanged is called:
a central market.
a market of specialized labor.
the money system.
the bartering store.
19
The development of services is an example of the:
operations function.
production function.
accounting and finance function.
marketing function.
20
The era of marketing in the 1900s that emphasized on producing & distributing new products was:
the Marketing Concept Era.
the Sales Era.
the Marketing Department Era.
None of these choices.
21
Anything offered to a market by the business to satisfy needs.
operations
distribution place
product
merchandising
22
Exchanging products or services with others by agreeing on their value without using money.
price
marketing
self-sufficient
bartering
23
________ is the right blend of product, place, price, and promotion to provide customers.
None of these choices
The marketing concept
The marketing mix
The management and administration function
24
Which marketing function develops procedures so customers are able to locate & use products?
distribution
financing
promotion
selling
25
A marketing function that involves communication with customers to assess & satisfy their need
distribution
product/service management
selling
promotio
26
Satisfaction of both the business and the customer is an important goal of marketing.
False
True
27
Merchandising falls under which of the following functions of business?
accounting and finance
management and administration
production
marketing
28
The consequences of not satisfying customer needs may include
all of these choices.
difficulty in selling products.
extensive need to advertise & reduce price to create demand.
additional marketing expenses that cut into profits.
29
Which marketing function involves designing and developing products and services?
pricing
product/service management
marketing information management
selling
30
Exchanging products or services with others by agreeing on their values is known as:
specialization of labor.
the money system.
bartering.
self-sufficiency.
31
Which marketing function establishes the value of products and service?
selling
pricing
marketing information management
product/service management
32
Drilling for oil is an activity that can be placed under the ________ function of business.
accounting and finance
management and administration
production
operations
33
The locations and methods used to make the product available to customers.
product
market
operations
distribution place
34
Providing financing to customers to help'm with buying their products is a marketing function.
True
False
35
The creation and maintenance of satisfying exchange relationships.
marketing
marketing concept
marketing mix
market
