Select which of these are dimensions of media's engagement with public policy.

Investigation and whistleblowing, Interrogation and whistleblowing, Reporting and framing

Commodification is...

the process of transforming use value into exchange value

Public Relations Agencies role is to...

promote specific events/ brands and public image of company

Pick one of the following who are leading members of the Frankfurt School.

Theodor Adorno, Max Horkheimer, Herbert Marcuse

Which of these are not a dimension of mass media

Connect us to the past using images and messages

Which of these are a definition of society?

conditions in which relationships are formed and bound, body of institutions/ relationships of large group of people

Section 3.1 of the Broadcasting Act says the CBC must be...

be predominantly and distinctively Canadian

Select examples of Industry Audience Research Methods

Lifestyle Measurements, Psychographics

New Criticism, a modern version of Literary Criticism, tends to...

focus on revealing ambiguities of meaning within work

qualitative sociological approaches, anthropological approaches

What is a Mass Audience?

Those making up mass entertainment audience

British Cultural Studies. which of these are among 3 types of positions one can take:

Negotiated Meaning, Oppositional Meaning

People directly and indirectly employed by media organizations include...

Printers, Editors, Studio Technicians

Which of these could be a legitimate reason for the limitation of free speech in Canada

Discussion of a crime in detail

persuasive form of communication; study of persuasive speech

In an oral society knowledge is invested in and preserved by...

certain members of the community

Media can help us decide...

What we need, Who we are, Why we care, What we want

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Introduction to Communication Midterm Review

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Answers

1
Select which of these are dimensions of media's engagement with public policy.
Investigation and whistleblowing
Access-to-info and loophole finding
Interrogation and whistleblowing
Reporting and framing
2
Which one of these would not be a good example of time-biased media?
Stained Glass Window
Epic Spoken Poem
Brick/ Stone Monument
Cassette Tape
3
Who coined the term, "The medium is the message"?
Marshall McLuhan
Shannon Weaver
Orson Welles
Walter Grunig
4
Commodification is...
the process of transforming exchange value into use value
the process of turning wants into needs
the process of turning goods into commodities
the process of transforming use value into exchange value
5
This theory was born out of a need to fight against authoritarian media
Media Decentrality
Social Dissemenation
Social Responsibility
Free Speech
6
Takes account of social setting in which audiences respond to products of contemporary culture
Opinion Polls
Reception Analysis
Fan Study
Participatory Culture
7
A metaphor by Marshall McLuhan where instant communication makes societies seem closer together
Public Sphere
Global Village
Internationalization
Globalization
8
Mass Communication can include many different types of media at the same time
False
True
9
Public Relations Agencies role is to...
promote specific events/ brands and public image of company
promote specific perspectives/ understanding to shift policy
Operate on % of fee their clients pay media outlets for ads
distribute event announcements from companies
10
% of Audience reach who are watching a program during a specific time period
Viewing Time
Share
Spread
Reach
11
Hermeneutics is the study of the contextualization of meaning
False
True
12
Pick one of the following who are leading members of the Frankfurt School.
Theodor Adorno
Harold Innis
Max Horkheimer
Herbert Marcuse
13
Most media organizations are publicly owned
True
False
14
Which of these are not a dimension of mass media
Carried out by individuals/ organizations in specific roles
Involving particular technological configurations
Conveys information, entertainment, images, and words
Connect us to the past using images and messages
15
What is "Cultural consumption which involves productive activities on the part of consumers"?
Participatory Culture
Semiotics
New Media
Frankfurt School
16
Which is not an example of Hot Media?
Telephone
Film
Photograph
Radio
17
Which of these are a definition of society?
an abstract place where people able to discuss and consider
conditions in which relationships are formed and bound
body of institutions/ relationships of large group of people
a particular way of life of people, group
18
Section 3.1 of the Broadcasting Act says the CBC must be...
Core to the Canadian Experience
share the divergent views of the Canadian public
Offer a wide range of programing
be predominantly and distinctively Canadian
19
Media and Communication Industry=fastest growing sectors of economy
True
False
20
The increase of the numbers of TV channels in the last 25-30 years has lead to:
Audience Fragmentation
Audience Diversification
Audience polarization
Audience Increase
21
Select examples of Industry Audience Research Methods
Effects Research
Lifestyle Measurements
Psychographics
Reception Analysis
22
New Criticism, a modern version of Literary Criticism, tends to...
personal vision of film directors
seek to understand interaction between media and authors
focus on revealing ambiguities of meaning within work
consider the relationships between text and external factors
23
The Printing Press was first invented by:
Gutenberg
The Patron Saint of Printers
Fleming
The Chinese
24
The Fourth Estate is...
The Commons
The Nobility
The Press
The Legislature
25
Meaning we make of one text in reference to what we have drawn from other texts
Intertextuality
Hermeneutics
Discourse Analysis
Semiotics
26
Fan studies use...
observation
quantitative methods
qualitative sociological approaches
anthropological approaches
27
What is a Mass Audience?
The general public
Cross-Section of the public
Passive adherents to a message
Those making up mass entertainment audience
28
Interpreting media messages
Semiotics
Intertextuality
Decoding
Agenda Setting
29
An abstract place where people can discuss/ consider matters of common interest & concern
Public Sphere
Web 2.0
Information Society
Blogosphere
30
Secondary, Figurative meaning that may be associated with an image or word
Constructed
Denotative
Connotative
Constructive
31
British Cultural Studies. which of these are among 3 types of positions one can take:
Connotational Meaning
Negotiated Meaning
Oppositional Meaning
Cultivated Meaning
32
Wire services provide media content, mainly news. Some examples include...
CNW
CBC
CRTC
Canadian Press
33
People directly and indirectly employed by media organizations include...
Printers
Editors
Studio Technicians
Lobbyists
34
"From One to Many"
Mass Communication
Mass Media
Traditional/ Old Media
Technological Divergence
35
The licenser for all private Canadian TV and Radio stations is...
CTRC
ACTRA
CRTC
TRRC
36
Social, economic, and political relations extend further, with greater frequency, immediacy
Capitalism
Diffusion of Information
Free Market
Globalization
37
Which of these could be a legitimate reason for the limitation of free speech in Canada
Unearthing corruption
Discussion of a crime in detail
Limit Advertising
Political Bargaining
38
Media Content is unrestricted in Canada unless it includes...
Controversial Views
Incest
Pornography
Sedition
39
A coherent set of social values, beliefs, and meanings that people use to decode the world
Cultural Framework
Signification System
Mindset
Ideology
40
Who is the creator of the Encoding/ Decoding Model?
Stuart Hall
Osgood and Weaver
Marshall McLuhan
Edward Bernays
41
Rhetoric is...
persuasive form of communication; study of persuasive speech
making of meaning
a representation of social world
acknowledging multiple meanings of something
42
Representations referred to in the media. Ideally universal so understood by anybody.
References
Signifieds
Signifiers
Referents
43
Any vehicle that conveys information is ...
signifier
sign
medium
mass media
44
Reception Analysis focuses on how one interprets media texts offers and integrates them into...
cultural life
personal life
contextual life
societal life
45
A critique of McLuhan's "Medium is the Message"; said that comm. tech shape/ form society.
Raymond Williams
Johannes Gutenberg
Adam Smith
Karl Marx
46
The Theory that states that individual freedom is the first and foremost social goal is called
Freedom of Expression
Libertarian
Freedom Bias
Social Responsibility
47
The CBC is one of the most widely known examples of this type of company.
Not-for-profit
private company
Opinion Leader
Conglomerate
48
What is a Lingua Franca in a society?
Cultural idioms and understanding
Primary Language
Set of laws and ideologies
Primary traditions and customs
49
In an oral society knowledge is invested in and preserved by...
religious observances
landmarks
written word
certain members of the community
50
Statistical data relating to the population and particular groups within it.
Demographics
Poll Data
Market Segmentation
Psychographics
51
Media can help us decide...
What we need
Who we are
Why we care
What we want
52
Which of these were products of the Industrial Revolution?
Eradication of Time Bias Societies
New forms of communication
Nuclear Family
New forms of transport
53
This invention is credited with the initial blossoming of mass communication.
Printing Press
Grammaphone
Telephone
Radio
54
Innis described Rome as what type of society?
Literate
Oral
Information
Space bias
55
The science of signs
Subjectivism
Semiotics
Insturmentalism
Signifiotics
56
Impacts that the internet has had on fan communities are...
Expanded number of those who participate in fan culture
Created stigma through increasing exposure to general public
Isolated communities within a cultural context
Allowed formation of large international fan communities
57
Who is the creator of Semiotics?
Shannon-Weaver
Saussure
Orson Welles
Pierre Burton
58
Liberals in Industrial society did not view a "free press" as an important political ideal
True
False
59
What year was the Broadcasting Act put into effect?
1946
1974
1991
1962
60
The creation of a message is also known as:
Encoding
Signification
Encryption
Enframing
61
Media is ever-changing
True
False
62
Member of the Toronto School who discusses Space/Time Bias
Marshall McLuhan
Harold Laswell
Theodor Adorno
Harold Innis
63
Philosophy celebrating human achievement and capacity
Individualism
Humanism
Hermeneutics
Exceptionalism
64
Time-Biased Media, or time-binding media, have these characterisitics
Understood by outsiders
heavy, durable
light, transportable
Easily Replicated
65
Media companies tend to hire full-time employees
False
True
66
The War of the Worlds caused mass panic in part because of...
the subject matter being blatantly racist
the decentralization of news sources
Similarities to "news bulletins" on Radio
Fears of German Invasion
67
The industrial society contributed to business ownership because of...
expanding rural population
weakening of political parties
increased literacy
growing national consumer market
68
In the Shannon-Weaver Model of what could prevent an intended message from getting through
Noise
Interruption
Interruption
Feedback
69
Henry Jenkins said that new media is producing a....
mass conformity
participatory culture
maker society
lack of innovation
70
"The act of transmitting and exchanging information and meaning through any form of language"
Signification
Encoding
Communication
Mass Media
71
What piece of legislation mandates stations pay musicians for the right to play their songs?
Licensee Act
Copyright Act
Mansbridge Act
Telecommunications Act
72
Which one of these is not a dimension of Mass Media
Involves Participatory Practices
A Clear Set of Activities
Organized by certain forms of ownership
Acting within certain laws, rules, understandings
73
Literary Criticism
Freudian analysis of author's subconscious intent
study and interpretation of texts
explores different ways texts can be analyzed and understood
study of social institutions
74
Marxist Analysis and the Frankfurt School focus on...
how media support minority interests in society
how capitalist methods of production impact cultural life
how society is animated by forces based on capitalism
focus on media-audience relations
75
First Newspapers aligned predominantly with...
Political Parties
Corporations
Individuals
Marketers
76
US study (Reuters, 2013) found that 77% of people watching TV were also using ...
Tablets
PC/ Laptops
Gaming Systems
Phones
77
Commodification was created by Karl Marx
False
True
78
The Media doesn't tell us what to think, but instead what to think about
Agenda Setting Theory
Constructivism
Semiotics
Commodification
79
A central consideration of social/ comm theory is relationship between ____ and structure.
signification
policy
economics
agency
80
What is the main question of Uses and Gratifications Research?
What do audiences do with media?
How can companies use media to gratify their publics?
What context is the media playing in?
How does the media respond to media agendas?
81
Merging/ Bringing Together of previously separate/distinct technologies/ media
Media Conjoinance
Democratic utilization
Convergence
Workflow symbiosis
82
Content studied for ability to encourage particular attitudes in viewers toward certain things
Propaganda theory
Cultivation Analysis
Effect Analysis
Uses and Grats
83
Technology is both a technical and social logic
Insturmentalism
Hegemonic
Constructivism
Fundamentalism
84
Profit is not the main goal of privately owned media
True
False
85
Media= one of many modern public spheres
False
True
86
Jim Laswell developed the Chain of Communication
False
True
87
A Society that privileges the extension of ideas over time rather than space/distance, has a...
Public Sphere
Time Bias
Global Village
Space Bias
88
Canada and US allow companies to broadcast over the airwaves for free.
False
True
89
CRTC requires AM and FM stations to devote what percentage of time to Canadian Content?
60%
6%
50%
35%
90
Which of these are forms of Mass Communication?
Social Media
Storage Media
Traditional Media
New Media
91
Canada and US, in fact, make companies rent air time. Some flaws in this system include...
Programming is only created to attract certain listerners
Ideas that don't fit central themes are weeded out
Companies began advertising to listeners
Cheaper Canadian Programming overwhelms all others
92
Hypodermic needle, or direct effects theory was suggested due to...
success of advertising following the second world war
aftermath of the War of the Worlds Broadcast
uptick in sales following ad campaigns in early 20th century
Success of propaganda during World War 1
93
Media companies rent and pay for the usage of air time
True
False
94
Who coined the term "Oral Society"?
Karl Marx
Harold Innis
Marshall McLuhan
Stuart Hall
95
Media influence many different parts of society including
Political, Organizational, Economic
Political, Cultural, Economic
Industrial, Territorial, International
Individual, Systematic, Intellectual
96
The philosophy that says that patriarchy is the root of inequality and injustice in the world.
Feminism
Patriarchalism
Gender Equalization Theory
Mass Panic Theory
97
A move from view that fans are obsessive to studying them as a segment of larger community.
market segmentation
Uses and Gratifications Theory
audience fragmentation
fan studies
98
New Media are practices and institutions designed to facilitate...
centralized media production
interactivity
exchange on a small scale
broad participation
99
Harold Laswell coined the phrase "The Medium is the Message."
True
False
100
Some people can't afford or reach technology.
Marginalization
Digital Divide
Global Village
Digital Seperation

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