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fast food nation chapter 2 Flashcards | StudBud
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fast food nation chapter 2
fast food nation chapter 2
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Answers
1
What is the author's main goal in this chapter?
Discuss advertising methods and compare Disney's to Kroc's
To introduce the book
To prove how disgusting the food industry is
To inform the reader of the dangers of fast food
2
Which is NOT a form of advertising to kids?
TV commercials
Ads in classic novels
Toys with meals
Internet ads
3
What is one similarity between Walt Disney and Ray Kroc
Both dropped out of high school
Both were served in WWII
Both were terrible salesmen
Both started their companies themselves
4
What was the name of the marketing strategy that Walt Disney created?
Synergy
Digital marketing
Micky strategy
Purple cow strategy
5
Who was McDonald's first mascot?
Ronald McDonald
Speedee the chef
King of Shakes
Archie McDonald
6
What was one piece of WWII propaganda that Disney Animation Studios released?
Peter and the Wolf
Fantasia
The Sorcerer's Apprentice
Our Friend the Atom
7
Where is the McDonald's headquarters located?
Chicago, Illinois
Ceder Rapids, Idaho
Oakbrook, Illinois
Des Moines, Iowa
8
What word(s) does the author use to describe the Ray Kroc museum?
Disneyesque
Copy-cat
Interactive
A shrine to McDonald's
9
What state was the original McDonald's located in?
Colorado
Arkansas
California
Illinois
10
What was one of Kroc's professions before his success with McDonal',s?
Taxi driver
Jazz musician
Janitor
Salesperson
11
What was the first fast food company to advertise in schools?
Chick-fil-a
Sonic
McDonald's
Burger King
12
Who was president during the "McDonald's Bill"?
George Washington
Calvin Coolidge
Ronald Reagan
Richard Nixon
13
What is one literary device that examples are provided for on the reference sheet?
Allusion
Anecdote
metaphor
Simile
