Which of the following is NOT a true statement?

Bonds are also known as equities

Which of the following is NOT true of bonds?

Creates ownership of a corporation

Which of the following describes equity financing?

Trading a portion of ownership of business for financial investment

Which of the following is true of government bonds?

Carry higher than market interest rates

Which of the following is an example of brand switching advertising?

Comparing a product to a competitors

Which of the following describes The Law of Demand?

As price increases, demand decreases

Which of the following is a true statement?

Advertising is used to inform customers about an agricultural product

Which of the following is an element of penetration pricing?

Setting a low price for a new product in order to enter the market

Which of the following is an example of an agricultural trade show?

Displaying John Deere® 6M Series tractors

Which of the following accurately defines liquidity?

The ability to convert an asset to cash quickly

Which of the following is NOT a true statement?

FCS obtain funds from American State Banks to lend to its members

Which of the following is a true statement?

Farmland generates annual returns through rental fees from farmers

Which of the following is a reason for the Truth in Savings Act?

Requiring banks to use the same method of calculating interest

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Ag Business Final

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Questions 85

Answers

1
Which of the following is a key in an advertising plan and approach?
Browsing
Pulsing
Selling
Complimenting
2
Which of the following is NOT a true statement?
CCAs are limited to 2% of 5 year average adjusted gross revenue of producer
FARRM accounts allow farmers to put up to 20% of annual income into savings
Bonds are also known as equities
Tax exempt accounts are when earnings are not taxable
3
Which of the following is NOT a way of locating new customers?
Networking
Holding an event
Demographic segmentation
Cold calling
4
Which of the following allows farmers to capitalize in farm science?
Agricultural stocks
Biotech investments
Agricultural exchange-trade fund
Farmland
5
Which type of discount is used to encourage early payment?
Quantity discount
Early discount
Season discount
Cash discount
6
Which of the following appoints the board members for the Farm Credit Administration?
Local farmers
Chairman of the board
Secretary of state
The president
7
Which of the following is NOT true of bonds?
Lends out money to a company or government
Provide relatively high potential returns
Creates ownership of a corporation
Are securities which are founded on debt
8
Which of the following research strategies is concerned with the size, location and competition within a given market?
Qualitative research
Product research
Market intelligence research
Media research
9
Which of the following refers to a gradual increase in price due to economic factors and purchasing power?
Shortage
Inflation
Surplus
Deflation
10
Which of the following describes equity financing?
Acquiring large, more expensive loans which do not pay interest
Trading a portion of ownership of business for financial investment
Specifying the amount and timing of disbursements and payment of the loan
Borrowing funds with the condition of repaying the funds plus interest
11
Which of the following pricing concepts is based on projected profit margins?
Cost-oriented pricing
Competition-oriented pricing
Demand-oriented pricing
Flexible-oriented pricing
12
Which of the following is when a customer purchases the same brand over and over again?
Brand loyalty
Product value
Brand value
Product loyalty
13
Which of the following describes how long it will take for an advertisement to pay for itself?
Purchase cycle
Impact cycle
Message cycle
Customer cycle
14
Which should have a contract between the 2 parties which specify terms and conditions for the rental use of a resource
Maturity
Lien
Collateral
Lease
15
Which of the following allows for more elaborate colors and graphics?
Newspapers
Yellow pages
Radio ads
Magazines
16
Holding a Presidents Day sale is an example of which of the following promotional pricing strategies?
Loss-leader pricing
Prestige pricing
Everyday low prices (EDLP)
Special event pricing
17
Which of the following is true of government bonds?
Carry higher than market interest rates
Payments are directly deposited in the qualified savings account
Funds deposited are tax deductible
Is a risk management account
18
Which of the following is NOT a source of secondary data?
Trade publications
Focus groups
Internet
Company records
19
Which of the following is an example of brand switching advertising?
Comparing a product to a competitors
Providing new information on why your product is not effective
Keeping current customers using a product
Building customer loyalty
20
Which of the following should NOT be considered when choosing a newspaper?
Distribution
Size
Color
Audience
21
Which of the following is considered a promotional pricing strategy?
Multiple-unit pricing
Odd-even pricing
Prestige pricing
Special event pricing
22
Which of the following is the most expensive time slot for radio advertisements?
Midnight
Evening
Morning
Daytime
23
Which of the following research strategies uses concept testing?
Quantitative research
Product research
Media research
Market intelligence research
24
Which of the following types of research is also known as opinion research?
Qualitative research
Media research
Product research
Attitude research
25
Which of the following is NOT a factor affecting price?
Laws and ethics
Marketing
Consumer income
Supply and demand
26
Which of the following are attributes of a product which make it capable of satisfying customers needs?
Utilities
Goods
Services
Price
27
Which of the following describes The Law of Demand?
As price increases, quantity or production will increase
As price decreases, quantity or production will decrease
As price decreases, demand decreases
As price increases, demand decreases
28
Which of the following occurs when the seller does NOT anticipate or plan to sell the advertised product?
Supply and demand decreases
Price discrimination
Price fixing
Bait-and-switch advertising
29
Which of the following is NOT a type of newspaper ad?
Informative ad
Display ad
Public note
Classified ad
30
Which of the following includes collateral?
An unsecured loan
A secured loan
A reorganization loan
A provision loan
31
The value of the shares issued by a company is known as which of the following?
Equity
Bonds
Collateral
Stocks
32
Which of the following is NOT a part of developing an advertising plan?
Define customer needs
Determine the impact of the ad
Create homepages
Decide on the message urgency
33
How many steps are included in a marketing plan?
Seven
Six
Five
Four
34
Which of the following is NOT a purpose of investing money as stated in the segment?
To obtain high interest rates
To make money
To guarantee future financial stability
To beat inflation
35
Which of the following is a true statement?
Advertising is used to inform customers about an agricultural product
Advertising is used to discourage people from a product
Advertising is the non-paid promotion of an idea
Advertising is used for personal promotion
36
Which of the following is an element of penetration pricing?
Setting a high price for a new product to generate popularity
Offering complimentary products in a package which is sold at a single rate
Setting a low price for a new product in order to enter the market
Requiring all customers to pay the same amount for the same product
37
Which of the following is an example of an agricultural trade show?
Developing an advertising theme around the practice of planting trees
Airing a commercial about a John Deere® X534 riding lawnmower
Displaying John Deere® 6M Series tractors
Identifying those responsible for each task at the local stock show
38
Where is the headquarters for the Federal Credit Administration located?
McLean, Virginia
Bloomington, Minnesota
Sacramento, California
Dallas, Texas
39
Which of the following is NOT a primary source of data?
Government agencies
Interviews
Experiments
Observations
40
Which of the following is NOT included in a loan document?
Financing statement
Promissory note
Lease
Security agreement
41
Which of the following accurately defines liquidity?
Valuable asset which lender can attach to satisfy loan in case of default
Money paid regularly at a particular rate for the use of money spent
Delaying the repayment of a debt
The ability to convert an asset to cash quickly
42
Which of the following are used for operating expenses?
Long-term loans
Intermediate-term loans
Operating-term loans
Short-term loans
43
Which of the following is NOT a true statement?
Farm Credit System loans may be made to finance the process of marketing
FCS obtain funds from American State Banks to lend to its members
FCS institutions do not take deposits unlike commercial banks
Farm Credit Systems serve all 50 states
44
Which of the following is a true statement?
Taxable accounts do not pay taxes on interest earned
Liquidity affecting asset’s price through buying or selling in the market
Mutual funds do not include stocks
Farmland generates annual returns through rental fees from farmers
45
What type of advertising is used to build demand for a product?
Institutional
Persuasive
Reminder
Informational
46
In which year was the Farm Credit System established?
1928
1914
1916
1908
47
Which of the following is a reason for the Truth in Savings Act?
Funding by famers contributions
Providing liquidity and a safety net for low-income years
Requiring banks to use the same method of calculating interest
Reducing financial risks by encouraging farmers to diversify assets
48
Which of the followings is recommended to raise financing for a specific activity?
Loans
Bonds
Equity
Debt
49
Which of the following advertising mediums is NOT suited for companies which operate in small, clearly defined markets?
Radio ads
Internet ads
Magazine ads
Television ads
50
Which of the following types of research is used infrequently due to cost and time?
Experiments
Interviews
Observations
Point-of-sale research
51
Which of the following finances U.S. agricultural exports?
Agriculture Credit Banks
Federal Land Credit Associations
Agricultural Credit Associations
Farm Credit Banks
52
Which of the following defines a fixed interest rate?
Interest rate fluctuates throughout term based on the amount in the account
Interest rate remains the same throughout the term of the deposit
Interest rates may be changed based on changes in market rates
Designed intervals in which interest rates may be changed
53
Which of the following is true about institutional advertising?
Reminds customers about a product
Designed to convince customers to switch brands
Concentrates on image-building
Used for new products
54
Which of the following is an example of continuity advertising?
Bringing a customer back to a product
Encouraging customers to make an initial purchase
Building demand of a product
Building customer loyalty
55
Which of the following combines natural observation with interviewing techniques?
Experiments
Interviews
Observations
Point-of-sale research
56
Which of the following is NOT true about homepages?
Demands specific time slots
Are similar to yellow pages
Allows consumers to order products directly
Offer small businesses the ability to compete
57
Which of the following is NOT a true statement?
Implementation describes what is expected
A marketing budget is a financial implication of the plan
Promotion impacts customers emotions and buying motives
A target market is the first element in a marketing strategy
58
Which of the following describes lease?
Business selling stocks directly to the public
Sale of stock by a private company
Method of gaining the use of assets for the business
Friend of relative receives an ownership interest in the business
59
Which of the following is NOT a form of advertising?
Informational
Flexible
Continuity
Switchback
60
Which of the following is considered a psychological pricing strategy?
Geographical pricing
Special event pricing
Everyday low prices (EDLP)
Loss-leader pricing
61
Which of the following advertising mediums should be handed out or hung for quick viewing?
Magazine ads
Direct mail
Radio ads
Fliers
62
Which of the following is NOT considered a goal of pricing?
To increase awareness of new products
To earn a profit
To "beat" the competition
To gain market share
63
Which of the following is the acronym for a network of borrower-owned lending institutions?
FFA
ACA
FCS
FCB
64
The exchange rate used to purchase products or services is which of the following?
Price
Product
Promotion
Place
65
Which of the following is illegal in some states?
Special event pricing
Loss-leader pricing
Everyday low prices (EDLP)
Geographical pricing
66
Which of the following is NOT a variable in target marketing?
Lifestyle
Values
Television ads
Personality
67
Which of the following research strategies studies brand awareness?
Attitude research
Media research
Product research
Qualitative research
68
Which of the following is NOT true?
Federal Land Bank Association is an institution under the FCS
FCS Institutions serve all 50 states
FCB stands for Farming Credentials Bank
FCS provides loans to aquatic producers
69
Which has a mission to ensure safe, sound and dependablesources of credit and related services for agriculture and rural
FCA
FDA
FICA
FARRM
70
Which of the following advertising mediums are used to target specific geographic areas or communities?
Magazine ads
Yellow page ads
Internet ads
Direct mail
71
Which of the following is a monetary example as discussed in the presentation?
Borrowing a neighbors plow for free
Offering free advertising on a website in exchange for use of equipment
Trading chickens for pigs
Paying $75 for a bundle of wheat
72
APR stands for which of the following?
American Potential Risk
Appropriation Percentage Risk
Amortization Principle Rate
Annual Percentage Rate
73
Which of the following is the most common type of marketing outlet?
Wholesaler
Manufacturer
Merchandiser
Retailer
74
In which year was the FDIC created?
1945
1933
1956
1968
75
Focus groups should be comprised of how many people?
Three to five people
10 to 12 people
Six to eight people
Eight to 12 people
76
What type of advertising is used for new product information?
Institutional
Persuasive
Reminder
Informational
77
Which of the following is an example of a classified ad?
Livestock for sale
Agricultural public notes
Public agricultural meetings
How a product works
78
What type of writing should be used in an advertising plan?
Questionable
Persuasive
Passive
Demanding
79
Which of the following may NOT loan for debt financing?
Government programs
Angel investors
Friends and relatives
Bonds
80
Which of the following is NOT a type of television ad?
AM station
Cable
Satellite
Network
81
Which is defined as adding a dollar amount to the cost of goods in order to generate an exact profit percentage?
Mark-up
Percentage income
Price percentage
General dollar amount
82
Which of the following should NOT be used if a business is seeking to target fast-changing market trends?
Magazine ads
Internet ads
Radio ads
Television ads
83
A general increase in prices and fall in the purchasing value of money clearly defines which of the following?
Appropriation
Amortization
Inflation
Lien
84
FARRM stands for which of the following?
Farm and Ranch Risk Management
Famers of American Ranching and Rural Marketing
Farm Around Rural Ranching Management
Farming and Ranching Rural Mercantile
85
Which of the following research strategies relies heavily on data, numbers and statistics?
Product research
Quantitative research
Attitude research
Media research

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