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Marketing 1 WODS - Semester 1 Flashcards | StudBud
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Marketing 1 WODS - Semester 1
Marketing 1 WODS - Semester 1
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Questions
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Answers
1
An elevator pitch is a persuasive introduction of yourself and/or brand
False
True
2
What is: PRODUCT MIX?
The variety of products a company sells (consumer options)
Buying out other brands and branding them yourself
Collaborations with different brands
Copying/duplicating from brands that are doing well
3
A touch point is how many times a customer is "touching" (or clicking) your website's links
False
True
4
What is a: BRAND ARCHETYPE?
A set of human characteristics and language style that attribute to a brand
Belief that shapes a purpose and personality of an organization or person.
One of 12 categories defined by human traits and psychology
A symbol or graphic image that conveys a brand's values
5
The S.M.A.R.T in "SMART Goal" stands for Strength, Manageable, Amazing, Relevant, and Training
False
True
6
What element was left out?
Illustration
Layout
White Space
Headline
7
The three components of "Target Market Description" are demographic, behavioral, and psychographic information
False
True
8
Price is determined by...
None of the above
Comparing prices used by competitors
All of the above
The quality of the product, and how much it appeals to the audience
9
What does S.W.O.T stand for?
Strength, Weakness, Oppurtunities, Thoughts
Strength, Weakness, Oppurtunity, Threats
Strength, Wealth, Options, Threats
Sell, Wealth, Oppurtunity, Threats
10
What are the 4 P's of Marketing Mix?
Product, Price, Place, Plan
Product, Price, Promotion, Place
Plan, Produce, Plants, Profits
Plan, Project, Price, Profit
11
Well, then what does it ACTUALLY stand for?
Specific, Mathematical, Academic, Relevant, Time Management
Scientific, Measurable, Artistic, Reminiscent, Tremendous
Strength, Manageable, Astonishing, Regular, Time Bound
Specific, Measurable, Achievable, Relevant, Time Bound
12
Why do companies use integrated marketing for promotion?
To hack your email
To steal your IP address
To leak your credit card and take all the money from your bank account
To show/convince consumers why they need a product
13
The amount of money you receive from sponsors is connected by how much recognition they receive
False
True
14
Integrated Marketing uses to channels to...
...reach the greatest number of people worldwide
...ensure that consistent messages reach their target audience
...ensure that their target audience expands
...coordinate compaigns that are inspirational
15
What is a: BRAND?
The relationship between a product and its name, symbol, feature and ideas
Understanding techniques, strategies, and systems that build understanding.
Belief that shapes a purpose and personality of an organization or person.
A short and striking/memorable phrased that is used in advertising
16
Why is place important in Marketing Mix?
Affects who the products are made and who delievers them
Affects where the products are from and how they're delivered
Affects how products are delivered & where it's sold
Affects when the products are delivered and how
17
What does an executive summary entail?
The entire marketing/business plan; used to summarize revenue statistics
Part of the marketing/business plan; used to summarize revenue statistics
The entire marketing/business plan; used to educate or persuade the reader
Part of the marketing/business plan; used to educate or persuade the reader
18
A brand promise is an agreement between customers and the business to ensure their expectations are met consistently
True
False
19
A.I.D.A stands for Awareness, Income, Desire, and Attribution
True
False
20
What is a: LOGO?
Ability to understand strategies that help you understand yourself
A symbol or graphic image that conveys a brand's value
A set of human characteristics and language style that attribute to a brand
An agreement between customers and the business to ensure quality
21
What is a: BRAND VOICE?
Belief that shapes a purpose and personality of an organization or person.
A set of human characteristics and language style that attribute to a brand
The relationship between a product and its name, symbol, feature and ideas
Understanding techniques, strategies, and systems that build understanding.
22
Select all that apply: What are some examples of marketing channels
Websites & social sharing
Social & print medias
Public relations & blogs
Email & direct mailing
23
That's not what it stands for? Well, then what does it ACTUALLY stand for?
Attitude, Interest, Descriptive, Analyze
Awareness, Interest, Desire, Action
Attributions, Interest, Design, Approach
Action, Income, Destination, Attributions
24
What is a: SLOGAN?
Belief that shapes a purpose and personality of an organization or person.
A symbol or graphic image that conveys a brand's value
A short striking/memorable phrase used in advertisement
Understanding techniques, strategies, and systems that build understanding.
25
A marketing concept is the philosophy that...
...A company comes up with strategies first, then identifies "needs"
...A company identifies "needs" of their customers only
...A company comes up with strategies to satisfy customers only
...A company identifies "needs" first, then comes up with strategies
26
What is the difference between a regular slogan, and a campaign slogan?
Instead of marketing the entire brand, it's marketing a specific campaign
Instead of marketing a specific campaign, it's marketing the entire brand
Instead of marketing the original brand, it's marketing a different brand
Instead of marketing the original campaign, it's marketing a different one
27
What is a: SPONSORSHIP?
Large sums of money companies give you because they like your products
Endorsing a product on social media for money
Donating money/products/services to a business for public recognition
Receiving money in order to review a product for a company
28
Select all that apply: Ways to measure a company's achievement of its objectives is also known as...
Key Performance Indicators
Key Metrics
Concept Topics
Key Concepts
29
What is a: CORE VALUE?
The relationship between a product and its name, symbol, feature and ideas
Belief that shapes a purpose and personality of an organization or person.
Understanding techniques, strategies, and systems that build understanding.
A short and striking/memorable phrased that is used in advertising
30
Marketing identifies a customers demand in order to make a profit, strengthen a brand and/or raise money
False
True
31
What do key metrics help you measure?
Your failure to receive donations
Your failures on each of your objectives
Your success on each of your objectives
Your success to receive donations
32
Your "competitive advantage" is also known as your...
Proposition pitch
Proposition development
Unique selling proposition
Familiar selling pitch
33
Select all that apply: What is a product's purpose?
To convince customers that they need your goods/services
To meet customer demands
Offer a better/best version of something else on the market
To be compelling
34
Select all that apply: Market Segmentation divides the whole market into specific groups based on...
Demographic
Interests
Priorities
Needs
35
What is: EMOTIONAL INTELLIGENCE?
Ability to understand strategies that help you understand yourself
A persuasive introduction of yourself and/or brand
An agreement between customers and the business to ensure quality
Understanding techniques, strategies, and systems that build understanding.
36
All of the elements of advertisement are illustration, copy, layout, white space, and identification/ signature
True
False
37
CTA stands for Call to Action, and is meant for getting customers to take action (ex: buying, sharing, etc.)
True
False
38
Then what actually is a touch point!?
A point of contract or interaction between a business and its customers
A belief that shapes a purpose and personality of an organization or person
Donating money/products/services to a business for public recognition
The relationship between a product and its name, symbol, feature and ideas
39
What is the difference between CPM (Cost per mille) and CPC (Cost per click)?
CPC pays you per view, CPM pays you per click (link, ad, etc.)
CPM pays you per view, CPC pays you per click (link, ad, etc.)
40
Taking actions that will result in making money & making sure the income is greater than the costs is an example of:
Profit Revenue
Expense Management
Profit Motive
Cause of Profit
