Marketing Exam Practice 1

The process where companies study the internal and external factors affecting marketing strategies?

A company engaged in B2B marketing would focus on which type of client?

approach customer, determining needs, product presentation, overcoming objections, close, suggestion selling, follow-up

HarleyDavidson makes motorcycles and Engines, these are part of its:

Which method of shipping is considered the cheapest method?

Toothpaste is used by everyone, so this is an example of:

An example of a Direct Mail is:

Which of the following characteristics are considered the benefits of a car

communicating with potential customers to inform, persuade, or remind them about a business's products

Demographics is a market segmentation related to

the Marketing function that includes deciding how to get the product into the customer's hands

As part of their recent advertising campaign, ACME Shoe Company had athletes put pictures of their shoes on Instagram.

If Kleenex makes facial tissue and hand towels it has:

Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities.

Price, Product, Promotion and Place are

This type of segmentation groups consumers based on attitudes, lifestyles, and their interests:

Coca-Cola created a press release describing the firm's efforts to protect the polar bear population.

Concepts used to develop and target specific marketing strategies to select an audience is:

Hamburger Joint sells great hamburgers at a good deal, and is on social media but parking is difficult for customers

Information about product/service found in television, newspapers are considered

The Masarati cost about $165K, this is likely an example of:

The process of gathering and handling marketing data is known as

A description of potential customers in a target market

Which method of shipping is considered the fastest method?

A customer who specifically wants to purchase a Harley Davidson bike is

Select the research sources that are considered primary.

Interpersonal Skills has to do with how you effectively interact and workwith others

A form of cargo transportation: goods are loaded onto a truck, & then transferred to another mode e.g train

In the product cycle-when a product is in its Maturity Stage:

Rob's Cheese Factory cake is sold in many local grocery stores at a competitive value, but his brand is not known

Behavioral/Product Benefits, this market segmentation refers to

Which term refers to the value of money placed on a good or service?

Idenfity which is not 1 of the Marketing Functions

Which method of shipping is considered the slowest method?

Which of the following is an example of how Lone Star Empanadas Food Truck could use primary research to make decisions?

Which of the following can marketing promote?

. Each time a customer purchases a meal, they get a stamp on the card; 10 stamps, the customer receives a free meal

ACME is an intermediary that purchases food from local farmers and then resells the products to local restaurants.

Using your eyes and hands to communicate is considered verbal communication

channeling all marketing efforts towards one well-defined segment of the population, is known as:

The research source that is considered secondary source is

an idea that a business should strive to satisfy customers needs and wants while making profit for the business

Select the statement that best defines FORM utility.

Tarketing a smaller group of customers to buy your products

A Person who will only purchase Kleenex Tissue is focus on