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Social Media Marketing Flashcards | StudBud
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Social Media Marketing
Social Media Marketing
34 terms
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Test your knowledge on the key concepts and strategies of social media marketing
Flashcards
34 cards
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Practice quiz
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Questions
34
Answers
1
What is the benefit of using the lookalike audience feature on social media platforms?
Expand customer base
Improve product quality
Target existing customers
Reach new potential customers
2
What is the definition of 'impressions' in social media?
Data collected from platforms
The number of interactions
The number of times a post is seen
A set of rules
3
Social media marketing a cost-effective advertising method?
True
False
4
Which platform is best for long-form videos?
Twitter
Instagram
Snapchat
YouTube
5
Who is in charge of the Department of Governmental Efficiency?
Pam Bondi
Elon Musk
Bernie Sanders
JD Vance
6
What is the main goal of social media marketing?
Increase engagement
Ignore competitors
Use all platforms
Post frequently
7
What are some common options for targeting a market on social media?
Custom audiences
Lookalike audiences
Demographics
Interests and behaviors
8
Which of these describes a tariff?
a tax on the purchase of property
a tax on goods produced in the United States
a tax on the income of workers
a tax on goods imported from outside the UnitedStates
9
Who has most monthly Spotify listens?
Bruno Mars
The Weekend
Kendrick
Taylor Swift
10
What is a key component of engaging content?
Relevance
Length
Frequency
Platform
11
What is the meaning of the term 'algorithm' in social media?
Data collected from platforms
A set of rules
A word or phrase
The number of interactions
12
What is the definition of 'organic reach' in social media?
Data collected from platforms
A set of rules
The number of users who see a post without paid promotion
The number of interactions
13
Who is the governer of Washington State?
Adam Smith
Patty Kuderer
Bob Ferguson
Amy Walen
14
What is the purpose of targeting a specific audience on social media?
Reach interested audience
Expand customer base
Increase ad effectiveness
Improve product quality
15
What is a benefit of social media marketing?
Fewer leads
Increased brand awareness
Less engagement
Decreased sales
16
What is a benefit of using social media contests?
Lower engagement
Increased leads
Decreased traffic
Fewer followers
17
Who ultimately pays the tariff?
The country exporting the item
The person who sells the item
The consumer who buys the item being imported
The country importing the item
18
Which social media platforms offers the Lookalike Audience feature?
LinkedIn
Vaeve
Instagram
Facebook
19
Who is the Secretary of Commerce?
Ross Wilbur
Hillary Clinton
Who Knows?
Howard Lutnick
20
Which platform is ideal for professional networking?
LinkedIn
Facebook
Instagram
TikTok
21
Which industry just received an exemption from tariffs?
Agriculture
Steel
Technology
Automotive
22
What are some best practices for A/B testing in social media advertising?
Test one variable at a time
Randomly assign users to variants
Only offer the test to people not in your target audience.
Ensure statistically significant sample sizes
23
What is the role of social media in the marketing funnel?
Build relationships
Demotivate audiences
Improve ad quality
Increase website ranking
24
Social media marketing can be time-consuming?
True
False
25
Which of these is the TRUE disadvantage of social media marketing.
Hard to pick the right target market.
Cannot predict Consumer reaction
Expensive
Hard to share information
26
True or false: Content Absorption is a key metric in social media
True
False
27
Which platform is known for ephemeral content?
LinkedIn
Snapchat
Facebook
YouTube
28
Social Media Marketing
the practice of using social media to promote a brand, product, or service
the practice of using traditional ways to advertise
the practice not marketing
the practice of using billboard to advertise
29
Which platform is best for B2B marketing?
TikTok
Snapchat
LinkedIn
Instagram
30
Which metric measures unique users who saw your post?
Engagement
Impressions
Clicks
Reach
31
Which two platforms are best for short-form videos?
LinkedIn
TikTok
Facebook
Instagram
32
True or false: Social media is not effective for boosting brand awareness
True
False
33
What is the meaning of 'user-generated content' in social media marketing?
Data collected from platforms
The number of interactions
Content created by users that can be used for marketing
A set of rules
34
What are some disadvantages of social media marketing?
Negative feedback
Time-consuming
Immediate results
High cost
