Which of the following is a true statement about ambush marketing?

Connects a non-sponsor business with an event.

n example of using a special event as a sales-promotion strategy to increase ticket sales:

Holding a contest during a game to win a trip to championshp

Which of the following is an example of a viral marketing strategy:

Offering rewards if your fans "refer a friend".

A company runs a commercial congratulating an olympic track star for winning two gold medals.

This is probably ambush marketing.

Which is a special event used to possibly increase attendance to baseball games?

giving autographed baseballs to first 100 fans

What variable might increase attendance at a professional soccer game?

A pregame autograph session for fans with the team's players

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sem2 2.06

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Answers

1
A team posted a funny video on Vine and it was viewed by 450,000 people in 3 days. This is:
Viral marketing
"Pay-it-forward" advertising
Loyalty programming
Product placement
2
Which of the following is a true statement about ambush marketing?
Requires a business to pay sponsorship fees.
Connects a non-sponsor business with an event.
Is illegal and unethical.
Relies on celebrity endorsements.
3
n example of using a special event as a sales-promotion strategy to increase ticket sales:
Advertising prices in a community publication
Using telemarketers to contact a target audience
Holding a contest during a game to win a trip to championshp
Planning interviews for your athletes w a popular newspaper
4
Which of the following is an example of a viral marketing strategy:
Hiring a blimp to fly over a stadium with your logo.
Offering rewards if your fans "refer a friend".
Placing posters of your event around a hospital.
Placing a banner ad on select websites.
5
A company runs a commercial congratulating an olympic track star for winning two gold medals.
This is probably public service.
This is probably advertising.
This is probably ambush marketing.
All of the answers are correct.
6
Which is a special event used to possibly increase attendance to baseball games?
printing team stats in the team's program
selling licensed merch at retail store everywhere
allowing singers to perform in your venue on off days.
giving autographed baseballs to first 100 fans
7
What variable might increase attendance at a professional soccer game?
A pregame autograph session for fans with the team's players
A postgame dinner for team players and their families
Mass distribution of the team's sports program to the media
Offering a wide variety of beverages @ the concession stands

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