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PRINCIPLES OF PR Flashcards | StudBud
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PRINCIPLES OF PR
PRINCIPLES OF PR
18 terms
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1
This theory says you use various media to satisfy certain "needs"
Media Needs Theory
Media Dependency
Uses & Gratifications
Situational Theory
2
Which of the following as an example of an ethos appeal?
a reasonable, rationale argument
visual images
jokes & humor
disclosure of years of experience/training
3
Which is NOT an example of demographic information?
income
age
lifestyle
race
4
Which of the following are true of PR? (More than ONE answer)
it's generally viewed as leadership/management function
In it's ideal form, it involves 2-way communication
It involves communicating with multiple stakeholders
it aims for consistency bt. organizational goals & society
5
What does IMC stand for?
Integrated Marketing Communication
Industrial Marketing Commercialization
Integrated Management Company
Indie Music Compilation
6
______ is the action of damaging the good reputation of someone; slander or libel.
defamation
fair comment
hate speech
commercial speech
7
What are some of the areas that involve PR?(More than ONE answer)
Internal/Employee Communication
Mud wrestling
Reputation Management
Event planning
8
This person is also known as "The father of PR" & did PR for the railroad & the coal industry.
Ivy Ledbetter Lee
PR Barnum
Edward Bernays
Moss Kendrix
9
This now debunked theory says we are incapable of resisting & our minds can be "injected"
Hypodermic Needle or Transmission Model
diffusion of innovation
Two Step Flow
agenda setting theory
10
What are the two routes called in Elaboration Likelihood (ELM) Model?
transmission & amplification
direct & indirect
central & peripheral
passive & resistant
11
Which of the following is an example of a pathos appeal?
disclosing your title and experience
sharing facts & figures
opening with a funny story/image
being organized and structured in your argument
12
This profession/approach involves the production of commercials & ads in print & digital forms
marketing
PR
advertising
journalism
13
PR and Journalism both involve which of the following?(More than ONE answer)
Public Service
Building Relationships
Heavy writing
Finding Facts
14
This profession/approach mostly centers on an organization's relationships with its customers
Social Work
Marketing
Journalism
PR
15
This theory says we aren't directly influenced by the media per se, it's our opinion leaders
media dependency
two step flow
agenda setting theory
uses & gratifications
16
True or False? Both journalists and PR professionals need strong written communication skills
FALSE
I sure hope not!
What's a journalist?
TRUE
17
Which is an NOT an example of psychographic information?
interests
age
values
lifestyle
18
Which of the following is an example of a logos appeal?
facts and figures
a sexy celebrity model
a compelling, emotional story
sad music
