MODES OF PERSUASION

“For just ₱10 a day, you can help save a life.” (shows malnourished children with sad music)

A commercial shows a father driving his family safely home: “Because your family’s safety matters.”

“Our product is dermatologist-approved and clinically tested for effectiveness.”

“Our whole class agrees that we deserve extra recess for working so hard!”

“9 out of 10 dentists recommend this toothpaste for healthier teeth.”

“I was bullied as a child, and it took me years to recover.”

“It has 95% positive reviews on Rotten Tomatoes!”

“This laptop has a powerful processor, 16GB RAM, and a 10-hour battery life.”

“If you don’t sleep early, the monsters under the bed will come out!”

“With 15 years of experience in fine dining, I can teach you the best cooking techniques.”

“Imagine how your parents would feel if they found out you were acting this way.”

“I have been serving in public office for 20 years, and I know what our people need.”

“Studies show that athletes who drink this have 30% more endurance.”

“Never give up! If I could rise from poverty to success, so can you!”

A fire safety campaign shows a crying family who lost their home in a fire.

“I have been a responsible class treasurer, and I promise to serve you well as president.”

“Research proves that reading improves brain function, so we should encourage more reading time in school.”

A famous basketball player endorses a sports shoe: “I wear these in every game, and they help me perform my best.”

“As a cardiologist, I strongly advise limiting your sugar intake.”

“The global temperature has increased by 1.5°C over the past century, according to climate studies.”