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Public Relations Management
Public Relations Management
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This is a quiz for those interested in studying public relations.
Flashcards
62 cards
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Questions
62
Answers
1
What is NOT a characteristic of the Avoidance/Withdrawal conflict management style?
Stay neutral and avoid forming opinions
Withdrawal from the situation
they believe the conflict doesn't exist
try to "smooth" out the situation
2
A horizontal management structure is made up of:
Large Staff
Three Management Levels
Closely supervised workers
Teams
3
Using Goals to Motivate Behavior is Management by Objectives (MBO).
False
True
4
Which of these are not a function of management?
organising
coordinating
controlling
influencing stakeholders
5
Which IS NOT a level of Management
Supervisory Level Management
Sub Par Management
Top Management
Middle Management
6
Public Relations is only used by companies and businesses.
True
False
7
True or False: Preparing an agenda is important, especially for time management.
False
True
8
What is an effective time management guideline?
Effective Delegations
Creating a "To Do List"
Controlling & minimizing interruptions
All of the above
9
What has a major influence on Global Public relations methods?
Human Resources
Entertainment
Management
Social media and technology
10
Is "Engagement of the people" a principle of Quality management?
True
False
11
Which one is management NOT responsible for?
Safeguarding company assets
Keeping proper accounting records
Auditing financial statements
Preparing financial statements
12
Behavioural Management approaches include which of the following?
Argyris’stheory of adult personalit
Al of the above
Follett’s notion of organizations as communities
McGregor’s Theory X and Theory Y
13
Radio, television and online newspapers are referred to as
News services
Media
Social media
Audiences
14
Inviting a famous blogger to visit the hotel, and building a relationship is considered as:
Publicity
Public Relations
15
Weber’s Theory of Bureaucracy was primarily focused on?
Organizational Structure
Organizational Morale
Organizational Responsibility
Organizational Culture
16
Core values are made of integrity, ethics and principles.
False
True
17
Public relations can be
Unplanned
Focused on goodwill
All of the above
Planned
18
Ethics is the moral principles and values that guide actions and decisions of individuals or groups.
True
False
19
Public relations is different to marketing?
No
Yes
20
Maslow’s theory of human needs incude...
empowerment
self-managemen
Self-actualization
Responsibility
21
The two types of management structures are:
Top Down and Supervisory
Horizontal and Vertical
Vertical and In Direct
Horizontal and Direct
22
Lobbying occurs when a person or a group tries to
decorate an entryway.
win an election.
increase company sales.
influence government decisions.
23
The 3 Management Skills
Leadership, Motivation, Communication
Planning, Organising ,Control
24
Management theory that suggests the most appropriate style of management
Contingency
Micromanagement
Coaching
X and Y Styles
25
What are the 3 classifications of management?
classical, behavioural, and manual
none of the above
classical, believable, and modern
classical, behavioural, and modern
26
Reputation Management is....
Shaping public perception
Shaping business perception
Shaping marketing perception
Shaping managers perception
27
Public Relations can help a business by
None of the above
Destroying a businesses image
Selling products
Promoting a positive image
28
Herzbergs Theory is made up of these two factors
Supervisoty and Hygiene
Motivational and Hygiene
Supply and Demand
Physiological and Social
29
Which of these is a management and leadership skill?
Transactional
Motivation
Planning
Autocratic
30
Who is
not
apart of the classical approach to management?
Fredrick Taylor
Maslow
Max Weber
Henri Fayol
31
A positive image can help a business
Avoid tax
Gain credibility
Reduce sales
Decrease market share
32
The "Classical Approach" to management theory looks at what elements?
The rational of rules
How working methods can improve productivity
Irrational behaviour
Bureaucracy
33
The blog post that the famous blogger has written about your hotel is considered as:
Publicity
Public Relations
34
What was NOT an original function of management
Controlling
Clarifying
Commanding
Coordinating
35
A company sending a newsletter to customers about a food promotions is considered as:
Advertising
None of the above
Communication
Promotions
36
The classical approach to management believes in
Leading,motivating and communicating
Planning, organising and controlling
organising planning and controlling
Motivating, leading and communicating
37
Maslows management theory is best known as:
Two Factor Theory
Theory of Self Actualization
Need Hierarchy Theory
Pyramid Theory
38
Which is a purpose of a communication management approach?
To minimise the need for meetings with the project team
To produce regular reports on stakeholder engagement
To define the tailoring of project responsibilities
To define the means/ frequency of stakeholder communication
39
Total quality management is...
using information technology to achieve success
using other people to achieve success
using math to achieve success
using your brain to achieve success
40
In Taylor’s Theory of Scientific Management, the primary focus is __________ ?
Stewardship
Tasks
Leadership
Problem-solving
41
Bureaucratic Management was coined by....
Follet
Fayol
Abraham Maslow
Weber
42
What is the primary focus of Fayol’s Administrative Theory?
Management
Governance
Productivity
Motivation
43
Which IS NOT a basic function of Management:
Controlling
Organizing
Facilitating
Planning
44
Public relations is
a paid non-personal message
a free news story
the maintenance of goodwill
45
Publics refer to
Community
Government
Internal and External Stakeholders
Media
46
3) Management is __________ oriented action.
Society
Policy
Profit
Goal
47
Public relations aims to have
negative communication
Neither positive or negative
positive communication
both positive and negative communication
48
Mgt style in which top management share decision making with self-managing teams of workers
Horizontal Organization
Herzberg hierarchy of needs style
Supervisory level management
Process Organization
49
Which level of management is NOT within the project management team?
Delivering
Customer
Managing
Directing
50
Publicity refers to
Free advertising
Free news stories
Free events
Free products
51
What is Publicity?
Managing relationships with publics.
A company's department in charge of communications.
The same as advertising.
What the publics say about an organisation.
52
Which is NOT a Classical Theory of Organizations?
Arthur Page Principles and Theory of Communication
Fayol’s Administrative Theory
Taylor’s Theory of Scientific Management
Weber’s Theory of Bureaucracy
53
One difference between marketing and PR is
PR sells products and marketing sells organisations
Marketing gains publicity; PR targets customers
Marketing builds reputations, PR promotes image
PR focuses on whole business; marketing focuses on customers
54
A company delivering a statement about the food poisoning incident that happen last week.
Promotions
None of the above.
Communication
Advertising
55
What are the 3 steps of the change management process?
Prepare, manage, and reinforce
Prepare, manage, and re-evaluate
Arrange, manage, re-evaluate
Produce, manage, and reinforce
56
What do managers believe with Theory X and Theory Y?
When two sets of cognitions are contradicting.
People are self-motivated; No supervision needed.
People are motivated solely by money
People are lazy and should be monitored
57
Passively ignoring conflict exemplifies the management style of:
Collaborating in conflict
Negotiating conflict
Accommodating conflict
Avoiding conflict
58
Is customer focus a principle of Quality Management?
False
True
59
Based on Weber's Theory, which is NOT a Type of Legitimate Authority?
Charismatic Authority
Rational Authority
Traditional Authority
Transformative Authority
60
Which one of these is a management style?
Transactional
Inspirational
All of above
Transformational
61
A TripAdvisor review should be considered as publicity?
True
False
62
To inform the media of an event, Public Relations managers send
Media release
Email
Letter
Phone call
