When considering the services to offer customers a business should determine if service will

enhance customer-satisfaction levels

When a business expands its product mix, its goal is to appeal to

more market segments with a wider variety of options.

Which of the following is an example of a company's using brand extension:

Coca-Cola adding Caffeine-Free Diet Coke

Which of the following is a characteristic of a pure services:

Does not include a tangible product

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ENT 4.03, 4.04, 4.06

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Entrepreneurship exam review.

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Answers

1
When considering the services to offer customers a business should determine if service will
offend the business's existing competitors.
increased number of products possibly returned by customers
stabilize variable interest rates
enhance customer-satisfaction levels
2
When a business expands its product mix, its goal is to appeal to
existing market segments with a wider variety of options.
more market segments with a wider variety of options.
select market segments using less promotion.
fewer market segments with fewer product options.
3
Which of the following does effective product/service management help businesses to do:
To recruit
To prospect
To barter
To compete
4
Which of the following is an example of a company's using brand extension:
Winn-Dixie installing an ATM machine in its stores
Kroger adding Blue Bell ice cream
Tyson packaging smaller portions of chicken for the elderly
Coca-Cola adding Caffeine-Free Diet Coke
5
Which of the following is a characteristic of a pure services:
Does not include a tangible product
Most often uses product bundling strategies
Uses plain, inexpensive packaging
Does not include product guarantees
6
Which of the following factors helps a business to determine its product mix:
Staple goods and regular goods
Merchandise breadth and depth
Size and target market
Seasonal goods and convenience goods
7
Which of the following is a benefit of businesses' customized services to their customers
considered customized as standardized services
Save time
deliver more consistent products
Larger profits
8
The product mix that a business decides to offer customers helps to project the business's
sales goals
unique image
display themes
service style
9
When a business offers a service that saves time for a customer its benefit to the customer is
consistency
quantity
price
convenience
10
One way for a business to expand its product mix is by
acquiring another company.
monitoring its product's life cycles.
analyzing product width decisions.
increasing sales quotas.

ENT 4.03, 4.04, 4.06 Flashcards | StudBud