DECA Practice Terms E-H

Question 1

The division of a market on the basis of consumers' response to a product

Accepted Answer

Behavioral Segmentation

Question 2

A potential customer who has an unfulfilled desire & is able and willing to satisfy that desire

Accepted Answer

Market

Question 3

A group of activities that is similar in purpose

Accepted Answer

Function

Question 4

Customers' reasons for buying goods or services; why people buy

Accepted Answer

Wants and Needs

Question 5

The division of a market on the basis of where consumers are located

Accepted Answer

Geographic Segmentation

Question 6

Specific actions that will be used to carry out strategies

Accepted Answer

Tactics

Question 7

Promotional activities other than advertising, personal selling, and publicity

Accepted Answer

Sales Promotion

Question 8

Plans of action for achieving goals and objectives

Accepted Answer

Strategies

Question 9

Vendors; businesses from which other businesses buy goods or services

Accepted Answer

Suppliers

Question 10

The reasons or benefits that cause people to make purchases to satisfy

Accepted Answer

Buying Motives

Question 11

The background handed down to individuals from the culture into which they were born

Accepted Answer

Ethnicity

Question 12

Any item that is used to produce goods and services

Accepted Answer

Resource

Question 13

Money left after cost of goods expense is subtracted from total income

Accepted Answer

Gross Profit

Question 14

The things that a person is curious about, concerned for, or involved with

Accepted Answer

Interests

Question 15

The goals a firm seeks to reach with its marketing plan

Accepted Answer

Marking Objectives

Question 16

A fact or characteristic of the product

Accepted Answer

Feature

Question 17

Enclosing products in appropriate wrappings or containers

Accepted Answer

Packaging

Question 18

The division of a market on the basis of its physical and social characteristics

Accepted Answer

Demographic Segmentation

Question 19

Promotional medium that comes to consumers in the form of letters, catalogs, postcards, folders

Accepted Answer

Direct Mail

Question 20

Designing products and directing marketing activities in order to appeal to the whole market

Accepted Answer

Mass Marketing

Questions 20