Test #1 Review

The technological environment includes such things as national income, economic growth, and inflation.

Different purchase situations may require different marketing mixes, even when the same target market is involved.

What is a qualifying dimension for people who consider purchasing a pill for pain relief?

Opinion leaders are

Customer relationship management (CRM) helps consumer marketers

Which of the following is/are among the forces that shape the direct market environment?

A determining dimension for segmenting markets actually affects the purchase of a specific brand in a product-market.

The marketing manager can control the variables in the external market environment.

Discretionary income is the portion of a person's income that pays for _______?

______ refers to the people to whom an individual looks when forming attitudes about a particular topic.

A(n) ________ is a learned person's point of view toward a product, an advertisement, a salesperson, a firm, or an idea.

A market in which sellers offer various, often diverse, ways of satisfying needs is called a ______ market.

Marketing-oriented managers see segmenting as a process of aggregating people with similar needs into a group.

Market segmentation says that target marketers should develop one good marketing mix aimed at a fairly large market.

A "market" consists of

One widely used measure of income in most countries is

Examples of personal needs include accomplishment, fun, freedom, and relaxation.

The cultural and social environment refers to where people live and how much money they make.

A firm that is unable to obtain financing to manufacture new products is likely encountering negative pressures from

The order of steps in the adoption process is awareness, evaluation, trial, interest, decision, and confirmation.

A combined target market approach

When only a few large firms compete in offering very similar marketing mixes to customers is called

A mission statement

Attractive opportunities should make use of a firm's resources and its unique strengths.

________ is a marketing mgmt aid that refers to how customers think about proposed and/or present brands in a market.

Limited problem-solving is used by consumers when some effort is required in deciding the best way to satisfy a need.

The multiple target mkt approach combines 2 or more submarkets into 1 larger target mkt as a basis for one strategy.

A ________ is a strong stimulus that encourages action to reduce or satisfy a need.

The external market environment is shaped by these four areas: economics, technology, politics/law, and culture/society.

The purchase of which of the following items involves routinized response behavior?

Wants are

When one shops for a new car and is considering different brands to buy, what type of market is involved?

In the political environment, a country's emphasis on its own interests before everything else is called

Competitor analysis evaluates the strengths & weaknesses of current or potential competitors.

An economic buyer is a person who

Dissonance is a

In the ________ stage of the adoption process, the consumer may test or buy the product to experiment with it in use.

Consumer emphasis on fitness has created opportunities for firms like Nike and illustrates the impact of the changing

In the adoption process,

What involves product differentiation?