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MARKETING Flashcards | StudBud
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MARKETING
MARKETING
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Questions
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Answers
1
Who proposed the extended marketing model?
Rory Sutherlands and Jenni Romaniuk(2007)
Amstrong and Bryon Sharp(2009)
Les Binet and Peter Field(2008)
Kottler and armstrong (2008)
2
You´ll need to consieder how much inventory to hold and where to keep it.
Place
Promotion
Price
Product
3
Produ distri plays a funda role in the proces, as a god produ without an adequate distribution system wil not met object
True
False
4
Product promo must follow distribution to avoid creating demand for a product that isn't available at the point of sale.
False
True
5
Product development must be appropriate to meet the desires and/or needs of consumers.
True
False
6
"The best advertising is donde by satisfied customers"
Rory Sutherland
Byron Sharp
Mark Ritson
Philip Kotler
7
Package and presentation , marketers should be familiar with all features and specifications
Product
Promotion
Place
Price
8
COMPOSED OF FOUR ELEMENTS
People, price, promotion, and positioning
Product, packaging, publicity, and place
Process, price, product, and planning
Product, price, promotion, and place
9
Concepts related to marketing
needs, reasons,desire,consumer,suplier,distributor,demand,supply
customer satisfaction, customer value
just needs and demand
option red and yellow are correct
10
Market Research
Involves studying consumer preferences and demographics to support marketin
advertising strategies, without considering consumer behavior or demographi
Financial aspects of marketing, like pricing and cost analysis
Guessing consumer preferences without any research or data
11
Marketers have many channels through which to promote their products
Promotion
Product
Place
Price
12
How much your product should cost, lear how competitors price their offerings
Place
Promotion
Product
Price
13
Meeting all consumer desires can be ethically risky, as it may involve harmful products.
Ethics
Consumer
Marketing
Product
14
MARKETING MEANING
Just logos
Aggressive sales but about long-term value
Identif needs and creates mutual satisfaction through products or services.
Raising prices to create perceived value
15
Marketing has been diversified into different types based on scope, objective, function, or market.
True
False
16
What are the fundamentals of marketing?
Option red and blue are correct
Understand the customer, develop a product, set a price
Just sell the product
Promote the product, deliver the product, provide the customer service
