((Revenue - Investment) / Investment) x 100

is based on the time value of money., is a concept all business students should understand., stands for net present value., is part of the more sophisticated CLV calculation.

Review of Marketing Flashcards

1

Which school's mascot is represented in the picture?

Kennesaw State University
Ball State University
University of Georgia
Atlanta Falcons

2

Which element of the marketing mix is best illustrated in the picture?

Differentiation Strategy
Positioning Strategy
Product Strategy
Segmentation Strategy

3

ROI =

(Cost / Profit) x 100
Profit x 100%
(Revenue)^3 / (Profit + Cost)^2 + (Revenue)
((Revenue - Investment) / Investment) x 100

4

The primary purpose of marketing activity is to:

Create or facilitate an exchange
Communicate the product's features
Sell something
Position a product (product positioning)

5

The business in this picture has a problem with it's:

Segmentation Strategy
Channels Strategy
Pricing Strategy
Branding Strategy

6

Dell sells computers directly to consumers, and through Amazon and Best Buy. This strategy is:

Product Strategy
Sales Strategy
Channels Strategy
Pricing Strategy

7

The two basic factors influencing the purchase decision are:

Price and Risk
Value and Price
Value Gain and Risk Borne
Price and Need

8

CLV is an acronym for:

Customer Lifetime Value
Customer Led Value
Consumer Led Values
Consumers Love Value

9

NPV

is based on the time value of money.
is a concept all business students should understand.
stands for net present value.
is part of the more sophisticated CLV calculation.

Review of Marketing

Questions 9

Review of Marketing

Questions 9