OL Persuasive Techniques

using experts to persuade the viewer that a product is good

having a celebrity or famous person advertise a product and say that it's good

suggesting that something miraculous will happen if you use the product

An author must provide strong _______ to support their claim.

the sentence that states the author's position or opinion on an issue

presenting a desirable situation or lifestyle in order to sell a product

using actors who represent "normal" or "average" people just like you to sell a product

repeating an element, word, or phrase in an advertisement

using descriptive, pretty, nice, meaningless words to sell a product

trying to convince viewers that "everyone" is using a product, so they should too

only telling the positive facts about a product

Where the author mentions the opposing view on an issue

appealing to a viewer's emotions

using amusing or funny situations to sell a product

offers you something extra if you buy the product

An author should provide ________ to back up their supporting reasons.

suggesting that buying a certain product will show your love for your country