Advertising/Commercial Quiz

Question 1

Tries to connect with simple values or ordinary people.

Accepted Answer

Plain Folks

Question 2

Uses strong images to make people act out of emotions--loyalty, pity, fear, love of family, etc

Accepted Answer

Appeal to Emotions

Question 3

To promote the sale of a product or service.

Accepted Answer

Advertising

Question 4

A catchy phrase used to help you remember a product.

Accepted Answer

Slogan

Question 5

Uses words that are attractive or catchy.

Accepted Answer

Glittering Generalities or Card Stacking

Question 6

The art of persuasion.

Accepted Answer

Rhetoric

Question 7

Suggests that science supports something, although not always backed up with facts.

Accepted Answer

Appeal to Science

Question 8

Basing your decision on what someone else thinks--celebrity or an authority on the subject.

Accepted Answer

Testimonial or Celebrity Appeal

Question 9

The abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages.

Accepted Answer

Spam

Question 10

Appeals to a consumer's emotions.

Accepted Answer

Pathos

Question 11

Makes people believe they can be better than others by acting or thinking in a certain way.

Accepted Answer

Snobbery

Question 12

Uses commonly held, but oversimplified or unfair images of a group.

Accepted Answer

Stereotyping

Question 13

Suggests that negative things are true.

Accepted Answer

Innuendo or Rumor

Question 14

Makes accusations but doesn't give any facts to support the claims.

Accepted Answer

Name Calling

Question 15

A non-commercial announcement used to modify public attitudes by raising awareness about issues

Accepted Answer

Public Service Announcement (PSA)

Question 16

Appeals to the consumer's intellect; pictures or symbols designed to represent a product.

Accepted Answer

Logos

Question 17

Catchy tune used to help you remember a product.

Accepted Answer

Jingle

Question 18

A group of people an advertisement is directed to.

Accepted Answer

Target Audience

Question 19

To convince the consumer that the product/service are trustworthy.

Accepted Answer

Ethos

Question 20

Urges others to go along with the majority.

Accepted Answer

Bandwagon

Questions 20