Introduction to Marketing Concepts

Question 1

Anything that can be bought or sold is a(an)

Accepted Answer

product

Question 2

A subgroup of a larger market is a ___.

Accepted Answer

market segment

Question 3

What would a likely target market be for a sports car that reaches 85 mph in 3 seconds?

Accepted Answer

Age 21-26

Question 4

A customer is ___.

Accepted Answer

an individual or group who buys the product

Question 5

Which of the following is not a good?

Accepted Answer

cell phone service

Question 6

Marketing is said to be dynamic because ___.

Accepted Answer

it is constantly changing

Question 7

The B 2 B market is ___.

Accepted Answer

Business to Business

Question 8

The marketing concept includes all of the following except ___.

Accepted Answer

promotion

Question 9

The ability of a product to satisfy human wants and needs is ___.

Accepted Answer

utility

Question 10

Which of the following is not an example of a service?

Accepted Answer

McNuggets

Question 11

Institutions, government, resellers, and producers are part of the ___ market

Accepted Answer

business

Question 12

Which of the following is not considered an idea?

Accepted Answer

a laptop computer

Question 13

Which of the following is NOT considered a product?

Accepted Answer

patent

Question 14

Making it easier for a customer to acquire a product is ___ utility.

Accepted Answer

possession

Question 15

Which of the following includes distribution?

Accepted Answer

shipping, storing, inventory, & stocking goods

Question 16

To gather, analyze, and distribute information about markets, competition, and customers is ___

Accepted Answer

marketing information management

Question 17

Which of the following is not one of the 4 P's of marketing?

Accepted Answer

Profit

Question 18

The characteristics of a market include all but ___.

Accepted Answer

predictable

Question 19

T/F Promotion is nonpersonal communication with customers.

Accepted Answer

True

Question 20

The goal of marketing is to ___.

Accepted Answer

meet customers' needs & wants w/products customers will buy

Question 21

___ involves making products available to customers.

Accepted Answer

place

Question 22

Making products available at convenient locations is ___ utility.

Accepted Answer

place

Question 23

Which of the following are considered customers?

Accepted Answer

individuals, businesses, nonprofits, & government

Question 24

The specific group of customers whose needs a company focuses on satisfying:

Accepted Answer

target market

Introduction to Marketing Concepts

Questions 24

Introduction to Marketing Concepts

Questions 24