MKCM 202 Marketing Regulation

Question 1

The unit of the BBB that reviews advertising directed at children is known as the:

Accepted Answer

CARU

Question 2

In 2014, a $1.2 billion fine for product safety issues in the U.S. was levied against:

Accepted Answer

Toyota

Question 3

The greatest amount of Marketing regulation deals with:

Accepted Answer

marketing to children

Question 4

THE FTC has special rules protecting children using the internet. The law is called:

Accepted Answer

COPPA

Question 5

In the U.S., nutrition facts on food packages are mandated by:

Accepted Answer

NLEA

Question 6

The agency tasked with monitoring false advertising claims is the:

Accepted Answer

FTC

Question 7

In 1975, how many states had legalized gambling?

Accepted Answer

1

Question 8

T/F: a two-point conversion was not possible in the first 28 Super Bowls.

Accepted Answer

True

Question 9

The most controversial pricing area today deals with:

Accepted Answer

external reference prices, MSRP

Question 10

What firm has created the world&#x27;s largest consumer database?

Accepted Answer

Acxiom

Question 11

One of the MAJOR thrusts concerning regulating marketing to adults deals with:

Accepted Answer

privacy

Question 12

A major marketing controversy deals with commercialization of:

Accepted Answer

education

Question 13

The FTC sometimes makes advertisers using misleading information do this:

Accepted Answer

run corrective advertising, cease and desist running the ads

Questions 13