Market Planning

Which direct connection carefully targets individual consumers to generate an immediate response?

What promotional strategy calls for pushing products through specific distribution channels?

Which provides a detailed description of how advertising, sales, promotion, publicity, & personal selling will be used?

Which exposition occurs at convention centers/exhibit halls & are sponsored by trade associations & private companies?

Which promotional strategy encourages consumers to ask retailers for a specific product?

Which type of promotion provides short-term incentives to generate sales?

Which is a non-paid form of communication designed to arouse public interest about a product, service, business or event

Which media targets the use of electronic devices, videos, social media, video games, computers, and cell phones?

Which advertising technique impacts buying behaviors through trusted friends' recommendations?

Which two-way communication is designed to influence a buyer's purchasing decision?

Which is the combination of 1 or more communication tools used to inform, persuade, or remind prospective buyers?

Which is a written document that acts as a guidebook of marketing activities?

Which function evaluates public attitudes and executes programs to earn public understanding and acceptance?

What strategy uses social media technologies, channels & software to create, communicate, deliver & exchange offerings?

Which are the vehicles used to deliver messages to an intended audience?

Which promotion is used to create a favorable image for itself, rather than promoting a product or service?

Which of the following is a written or spoken media message designed to interest consumers into making a purchase?

Which promotional strategy uses ways to target customers through television, radio, or print media outlets?

Which promotional strategy involves getting a product, service, or company name to appear on broadcast media?

Which promotion method is used by businesses to convince buyers to select their goods over their competion?