Persuasive Techniques & AFOREST

Someone’s view or belief.

Language that appeals to your emotions/ your heart.

Uses the argument that a person should believe or do something because ‘everybody’ else does.

Uses words with positive or negative connotations to describe a product

Repeating a word or phrase

A statement that can be proven through the use of evidence.

Used to make audiences laugh, but provides little information about the product or service

Uses language such as ‘we’ ‘us’ ‘together’

Uses numbers, tables, and graphs are used to prove a point

Uses a famous person to endorse a product