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Duplicate of Vocabulary Chapter 17 Flashcards | StudBud
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Duplicate of Vocabulary Chapter 17
Duplicate of Vocabulary Chapter 17
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StudBud Administration
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Marketing Essentials Chapter 17
Flashcards
10 cards
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Questions
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Answers
1
A person, group, or organization with a meaning it tries to share with a receiver or audience
Noise
Source
2
Communication that builds and maintains favorable relationships by informing
Promotion
Advertising
Media
Marketing
3
A sharing of meaning through the transmission of information
Communications
Receiver
4
A paid personal communication that seeks to inform customers&persuade them to purchase products
Advertising
Public relations
Kinesic communication
Personal Selling
5
Demand for a product category rather than a specific brand
Primary Demand
Pioneer Production
Encourage product trial
Selective Demand
6
Pomotional resources, objectives, and policies; Characteristics of the target market Etc.
Promotional mix
Tactile communication
Personal selling
Public relations
7
Converting meaning into a series of signs or symbols
Communication Channel
Coding Process
8
A paid nonpersonal communication about an organization to a target audience through mass media
Coupon
Media
Advertising
Personal selling
9
What is the goal of promotion?
To stimulate product demand and build customer relationships
Converting signs and symbols into concepts and ideas
the activity or profession of producing advertisements
Converting meaning into a series of signs or symbols
10
Is a non-personal communication in a news-story form about an organization, products, or both
Internet
Publicity
Brochures
Social media
