Media Strategies

Involves making the viewer laugh and think of the text in a positive light.

When advertisers try to make it appear as if the majority use the product or the service.

When advertisements use provocative images of men/women to "arouse" the consumer into action

When advertisers belittle/use negative words to create a negative opinion of the competition

The use of the upper-class in ads so as to associate the product with the "good life"

The use of "average people" in "everyday" situations to add credibility to their claims.

Advertisements that appeal to the sensibilities of the viewer by shocking them.

When advertisers consciously try to elicit an emotional response in a media text.

When advertisers use statistics and/or facts that may or may not have any real value.

When advertisers use cartoon, animated, or like-like mascots to sell the product or service.

This technique uses famous people to endorse the product, service, or idea.