Sports Spring 17

Competition that is based on price follows the concept of this

Which of the following is an area where marketing research is helpful?

A combined action when products of one source promote the growth of related products

__is an agreement that gives a company another's brand name for a fee or royalty

Which of the following is a function of sports marketing?

Pricing strategy that involves selling several items as a package for a set price

___ is the value placed on the goods or services being exchanged

This decision involves how the goods or services are communicated to the consumer.

__a group of closely related products that are sold by a company.

__ is any form of communication to persuade people to buy products

Which of the following are indirect channels of distribution?

Organizations spend lots of money on this

___or unauthorized ticket sellers affect pricing of sporting events.

A new form of advertising where logos are digitally overlaid during a television game.

__-are unforeseeable events that can effect business

If you purchased a pair of Nike shoes in a retail store, the shoes would be considered a _ good

Which of the following is an international sporting event?

Which of the following activities are associated with event marketing?

Which of the following is a type of sports product?

Which type of advertising is used to generate goodwill rather than used for direct sales?

What shifted in the market segmentation when Tiger Woods began dominating the golf world?

Two common pricing objectives involve increasing profits and inproving ____

The study of choices and decisions that affect using and buying goods and services.

These forms of sales promotion offer some type of price reduction for merchandise

When businesses show this, they are contributing to the GDP

__ is the difference between the retail price and the cost of the item

A___ name, symbol, words or design that identifies an organization and its products

Which of the following is a type of business ownership?

Which of the following protects ownership and intellectual rights?

These sports products are generated by the main sporting event

___is the legal name of a company, such as Reebok

___or main product, includes the sports event, movie, show, or book

Which of the following is a quality of service?

Develop, link, and help are three steps in establishing ____

_branding strategy that combines 1 or more brands to increase customer loyalty & sales for both

Which of the following could be part of the promotional mix?

Which of the following is part of the marketing process?

The third part of the business life cycle

This involves helping and assisting the community with charity and fundraising events

__is money left over to spend when necessary expenses have been paid

Which of the following refers to the attitudes the consumer has toward recreational activities?

Which is an example of direct marketing?

Before businesses identified target markets to promote this strategy was more common.