Media Literacy

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Media Terms

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Questions 17

Answers

1
"If you don't use this product you will die alone"...is an example of?
Mood
Bandwagon
Hidden Fears
Testimonials
2
Saying a product name over and over is...
Bandwagon
Hidden Fears
Repetition
Snob Appeal
3
"9/10 people use statistics to prove their opinion" is:
Testimonials
Hidden Fears
Bandwagon
Facts & Figure
4
The use of average people in an advertisement is:
Plain Folks
Hidden Fears
Bandwagon
Facts & Figures
5
Typeface is:
The type of celebrity that is used.
The letters and font used.
The pictures in the advertisement.
The type of face used in the advertisement.
6
The logo is:
Nissan
Sentra
"Everyone Notices the New Guy"
Celebrity Football
7
The feeling of the advertisement is:
Mood
Setting
Snob Appeal
Character
8
The captions/words give a feeling of...
Standing out in a crowd
Belonging
Enjoying your youth
Being unique
9
Why is the colour blue used in the ad?
The sky is used in the ad and it is blue.
All of the above.
People associate blue with water.
People associate blue with clean and fresh.
10
This is an example of:
Celebrity
Hidden Fears
Plain Folks
Snob Appeal
11
"My friends and all love cake, everyone is eating cake" is an example of:
Snob Appeal
Bandwagon
Plain Folks
Hidden Fears
12
Target Audience
Who the advertisement is directed at...
The people in the advertisement
The product in the advertisment
Where the advertisement takes place
13
Who is the target audience
Young Drivers
Senior Citizens
Moms & Dads
Everyone
14
Who is the target audience?
Young Women/Teens
Small Children
Parents
Young Men/Teens
15
When is the quiz?
There is a quiz?
Quiz/Shmizz
Friday
Monday
16
When there are no unattractive people in an advertisement it is:
Celebrities
Snob Appeal
Hidden Fears
Plain Folks
17
What is the setting of this ad?
A home
"got milk"
A tv show
Happy, warm feeling

Media Literacy Flashcards | StudBud