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Actividad (Final consumers and their buying behavior) Flashcards | StudBud
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Actividad (Final consumers and their buying behavior)
How do past experiences help us learn?
Buying isn´t always rational
Actividad (Final consumers and their buying behavior)
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1
Buying isn´t always rational
True
False
2
How do past experiences help us learn?
Past experiences always lead to the same outcome.
Help us learn by showing us what works and what doesn’t
Past experiences only influence our memories, not our learning process.
Past experiences are irrelevant to decision-making.
3
What impacts consumer behavior at the moment?(Social influences affect consumer behavior)
The family
Weather conditions
Technological innovations
Economic policies
4
What are the three main factors that influence consumer buying decisions according to the summary?
Weather conditions, geographical location, and social media trends
Advertising budget, product quality, and brand reputation
Celebrity endorsements, product packaging, and peer pressure
The purpose of the purchase, available time, and the shopping environment
5
Marketers are paying more attention to ethnic groups because the number of ethnic consumers is growing very fast
False
True
6
Wich of the next concepts is not an economic need
Efficiency in operation
Economy of purchase
Improvement of earnings
Social status
7
How do emotions affect our actions?
Emotions like happiness or anger can change how we act.
Emotions always lead to positive actions.
Emotions only affect physical actions, not mental decisions.
Emotions have no impact on our behavior.
8
what does marketing managers apply to better understand their specific target markets?
general behavioral principles
Legal regulations
Financial statements
Production techniques
9
How does the shopping environment influence consumer decisions?
It eliminates the need for advertising.
Environment can trigger impulse purchases or encourage thoughtful decisions
It only affects the product's price.
It determines the quantity of products a consumer buys.
10
What is perception?
Perception is a type of physical reflex.
Perception is the ability to memorize facts and information.
Perception is the process of analyzing raw data.
Perception is how we understand and make sense of the world around us.
11
what are the general behavioral principles?
Economic needs, psychological variables,social influences, culture,purchase
Product quality, customer service, distribution, trends
Advertising, supply chain, competitor analysis, logistics
Marketing strategies, pricing, location, branding
12
How does firms can offer improved economic value?
By increasing luxury branding and exclusivity
Products can be designed to work better,require less service or last longer
By focusing only on emotional advertising
By raising prices without improving quality
13
Why are cultural differences important when purchasing?
To determine the product price
To know wich target market to focus on
To decide on the color of the packaging
To choose the payment methods
14
How does available time affect consumer buying behavior?
It encourages consumers to make impulsive decisions
It decreases the likelihood of making a purchase
It leads consumers to buy only essential products
Leads consumers to browse and spend more
15
How do social classes affect the purchase of a product?
Cultural background
Attitudes, Values
Brand loyalty
Geographical location
