stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Duplicate of Target Market Flashcards | StudBud
Explore
/
Duplicate of Target Market
Duplicate of Target Market
12 terms
·
StudBud Administration
·
36 plays
Target market and marketing mix practice
Flashcards
12 cards
F
Practice quiz
P
Host live
L
Questions
12
Answers
1
If Starbucks launches a new line of healthy juice, what is their target market?
people who enjoy staying in a cafe
coffee drinkers
Stakeholders of Starbucks
Customers who visit cafes and are non-caffeine drinkers
2
A department store that makes a small amount of money on a similar product is an example of
competitive analysis
direct competitor
indirect competitor
large retailer
3
Who is(are) Lucky Charm's target market(s)?
Farmers
Children
Health conscious adults
Universities
4
Which of the following is most likely mass marketed?
Mercedes Benz
Mascara
Napkins
SAT Prep Books
5
Who is(are) Dockers' target market(s)?
construction workers
executive business professionals
15-25 year old men
15-24 year old women
6
The specific group of people a business aims its marketing efforts towards.
Marketing Concept
Marketing Mix
Marketing Segmentation
Target Market
7
Who is(are) Walmart's target market(s)
households on a tight budget
children
households wanting luxury
restaurant owners
8
Which of the following would NOT be part of the target market for the Apple Watch?
Business Executives
Working Adults (25-45)
Techies
Senior Citizens
9
A business that makes most of its money selling the same product is
large competition
direct competition
indirect competition
small competition
10
Gathering data from a government web site, is an example of
secondary survey
research
secondary data
primary data
11
Which factor does not belong in Psycho-graphic segmentation?
Social Class
Marital Status
Personality
Lifestyle
12
To identify your target market, you need to know
all of the above
where your customers shop
who your customers are
how old your customers are
