SEM II Unit 2

The selection of a entertainer to endorse a new product should be directly linked to which part of the company?

When should sports or event organizers consider hiring a promotional agency?

When an event planner seeks celebrity endorsements for an upcoming event which characteristic should the celebrity have?

Which is the most efficient and inexpensive way for a director to locate organizations that offer grant money?

Sending newsletters, giving extra benefits, asking opinions are ways that event organizers can accomplish which activity

One reason why many businesses contract with advertising agencies is to obtain which option?

A business that uses advertised specials to attract customer interest should use displays to accomplish which action?

Marketers often develop and publish a promotional calendar of events in order to use it in which manner?

By assigning a staff member to work with each of its sponsors, a sports/event org. shows goodwill through which action?

What is a benefit to a sports team coordinating outreach projects with local community organizations?

Sports/event organizations need to build positive relationships with the media because they have which characteristic?

A characteristic of a full-service advertising agency is that it contains which area?

Preparing promotional budgets serves as an example of budget _____.

Which is the main characteristic of a full-service advertising agency?

An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?

Which component might a business lose if it fails to inform its employees about the goods and services being promoted?

What is the primary factor that marketers must consider when allocating funds to the promotional budget?

What does trade dress protect?

A sports/event planner contacting a local business about supporting a tennis tourney is an ex. of which potential role?

Which is an example of using a special event as a sales-promotion strategy to increase ticket sales?

Which is a factor that businesses often consider when selecting advertising agencies?

A sponsorship agreement between a sports team and a local business should include which components?

An important part of negotiating a sports/event sponsorship contract involves the sponsor agreeing on which component?

What portion of the license agreement specifies the exact beginning and ending dates of the contract?

What do amateur sports organizations often solicit in order to be able to operate?