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Brand quiz
Brand quiz
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StudBud Administration
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Product branding quiz
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Which type of brand involves marketing multiple products or product lines under a common brand name?
Manufacture Branding
Private Branding
Individual Branding
Family branding
2
What is the difference between a trade name and a brand name?
A trade name is a company’s name and a brand name is a product's name
They are all the same
They are all related to advertising
A trade name is a logo and a brand name is a product’s name
3
Which of the following is an example of a trade character?
A brand's symbol
Tony the Tiger
A brand's slogan
A sport's team logo
4
What should brand names
not be
in terms of packaging and advertising?
Pronouncable
Long
Visually appealing
Brief
5
Which of the following is an example of an easy-to-remember brand name?
Whirlpool
Reddi-Wip
Kenmore
Starbucks
6
What is the characteristic of an effective brand name that conveys what a product does for the consumer?
Easy to Pronounce
Descriptive
Distinctive
Legally available to use
7
Which type of brand is solely responsible for all decisions regarding brand and its creation?
Manufacturing Brand
Family Brand
Individual Brand
Private Brand
8
What are the elements of brands in sports and events?
Ticket prices and event dates
Mascots and uniforms
Weather conditions and crowd sizes
Referee decisions
9
What characteristic sets an effective brand apart from the competition?
Adaptable
Easy to read
Distinctive
Brief
10
What does it mean for a brand to be adaptable in all countries where it is marketed?
It must be a classic name
It must have a different meaning in each country.
It must have a long name
Must be easy to pronounce and have acceptable meaning in other countries.
