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MIS 225 week two Flashcards | StudBud
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MIS 225 week two
MIS 225 week two
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Questions
13
Answers
1
For most of modern history, the conversation between marketers and customers was largely a two-way exchange.
True
False
2
What events and Congressional act spurred the creation of the Wiretappers Ball and the new surveillance industry?
COVID and the Surveillance Act
9/11 and the Patriot Act
None of these
9/11 and the Travel Act
3
The _______ is a visual representation of the various brand positions within an industry.
Ansoff matrix
BCG matrix
none of these
brand positioning matrix
4
According to the presentation regarding the surveillance industry, surveillance tech should be listed as a weapon.
True
False
5
According to Sweeney, people's attitudes and preferences do not change over time.
True
False
6
Inbound marketing (or pull marketing) are tactics such as webinars, free courses, videos, podcasts, and ebooks.
False
True
7
According to Sweeney, marketers want to ___________ people.
exploit
none of these
manipulate
reach
8
Marketing and sales are the same.
False
True
9
Why are super app's a bad idea?
convenient
all your information in one place
government can spy on you
both b and c
10
_____ is false information deliberately spread in order to influence public opinion or obscure the truth.
none of these
information
disinformation
misinformation
11
A _____ is the value that a feature provides to the customer.
benefit
feature
material
price break
12
What actions are included in internet sovereignty by China?
all of the above
stop information spread
control in/outgoing information to the country
nightly internet shutdowns
13
In the podcast about AI and the future of work, Roose argued that ________ work would not be replaced by AI.
all of these
surprising
social
scarce
